ANALISIS KOMENTAR WARGANET TERHADAP KONTROVERSI ABIDZAR AL-GHIFARI DALAM FILM A BUSINESS PROPOSAL DI MEDIA SOSIAL

DAVANA, AULIA ZAHRA (2026) ANALISIS KOMENTAR WARGANET TERHADAP KONTROVERSI ABIDZAR AL-GHIFARI DALAM FILM A BUSINESS PROPOSAL DI MEDIA SOSIAL. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

his study aims to analyze the framing of netizens' comments regarding the Abidzar Al-Ghifari controversy in the "A Business Proposal" film project on Instagram, TikTok, and X platforms. This qualitative research focuses on Robert N. Entman's four framing elements: define problems, diagnose causes, moral judgment, and treatment recommendation. Data collection was carried out through two systematic stages, beginning with a search for hashtags relevant to the controversy across the three platforms, followed by the selection of data based on the highest engagement likes during the period from January 30 to April 1, 2025. The data analysis method employed is Robert N. Entman's framing analysis model to dissect the collective construction of digital reality. The results indicate that netizens consistently framed Abidzar Al-Ghifari's statements as a failure of professional ethics. This negative framing culminated in treatment recommendations in the form of calls to boycott the film and movements to withdraw support for the actor. The study concludes that although cancel culture practices in Indonesia tend to be momentum-based social sanctions, in this context, they provided a tangible economic impact through the decline of public enthusiasm, leading to low theater attendance during the controversy. The interpretation of the results emphasizes that social media has become an arena for collective norm enforcement, where social sanctions are imposed through the massive withdrawal of support for public figures. Keywords: Framing Analysis, Robert N. Entman, Netizens' Comments, Social Media, Abidzar Al-Ghifari. Penelitian ini bertujuan untuk menganalisis pembingkaian (framing) komentar warganet terhadap kontroversi Abidzar Al-Ghifari dalam proyek film A Business Proposal pada platform Instagram, TikTok, dan X. Penelitian kualitatif ini berfokus pada empat elemen framing Robert N. Entman, yakni define problems, diagnose causes, moral judgment, dan treatment recommendation. Data penelitian dikumpulkan melalui dua tahap sistematis, diawali dengan penelusuran tagar (hashtag) yang relevan dengan kontroversi tersebut di ketiga platform, yang kemudian dilanjutkan dengan pemilihan data berdasarkan tingkat interaksi (engagement likes) tertinggi selama periode 30 Januari hingga 1 April 2025. Metode analisis data yang digunakan adalah analisis framing model Robert N. Entman guna membedah konstruksi realitas digital secara kolektif. Hasil penelitian menunjukkan bahwa warganet secara konsisten membingkai pernyataan Abidzar Al-Ghifari sebagai kegagalan etika profesional. Framing negatif tersebut bermuara pada rekomendasi tindakan berupa ajakan boikot terhadap film serta gerakan penarikan dukungan terhadap aktor yang bersangkutan. Kesimpulan penelitian menunjukkan bahwa meskipun praktik cancel culture di Indonesia cenderung bersifat sanksi sosial momentum, namun dalam konteks ini telah memberikan dampak ekonomi nyata berupa penurunan antusiasme publik yang menyebabkan film sepi penonton selama masa kontroversi. Interpretasi hasil menegaskan bahwa media sosial telah menjadi arena penegakan norma kolektif di mana sanksi sosial diberikan melalui pemutusan dukungan terhadap figur publik secara masif. Kata Kunci: Analisis Framing, Robert N. Entman, Komentar Warganet, Media Sosial, Abidzar Al-Ghifari.

Item Type:	Thesis (S1)
NIM/NIDN Creators:	44222010062
Uncontrolled Keywords:	Analisis Framing, Robert N. Entman, Komentar Warganet, Media Sosial, Abidzar Al-Ghifari.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 303 Social Process/Proses Sosial > 303.3 Coordination and Control/Koordinasi dan Kontrol > 303.38 Public Opinion/Opini Publik 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi > 791.43 Motion Pictures, Movies, Cinema/Bioskop, Movie, Film Hiburan, Sinema
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	khalimah
Date Deposited:	13 Feb 2026 03:08
Last Modified:	13 Feb 2026 03:08
URI:	http://repository.mercubuana.ac.id/id/eprint/100929

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