ALKALIFA, ALBERT (2026) PENGARUH TERPAAN FILM JUMBO TERHADAP KEMAMPUAN MELAWAN EFEK PERILAKU PHUBBING DI KALANGAN MAHASISWA (Survey Pada Mahasiswa Falkultas Ilmu Komunikasi Universitas Mercu Buana Meruya). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study discusses the phenomenon of phubbing, a behavior in which individuals tend to ignore people around them due to excessive focus on smartphone use. This behavior frequently occurs across various social groups, including university students. The main objective of this research is to analyze the extent to which exposure to the film Jumbo influences the ability of Regular Class 1 students at the Faculty of Communication Sciences, Mercu Buana University Meruya, to counteract the effects of phubbing behavior. As a conceptual foundation, this study employs the Stimulus-OrganismResponse (S-O-R) theory to explain the relationship between the studied variables. The sampling technique used is non-probability sampling with a purposive sampling approach. Data analysis was conducted using simple linear regression, correlation coefficient tests, coefficient of determination tests, and hypothesis testing (t-test), with the assistance of SPSS version 30. This research applies an explanatory quantitative approach through a survey method involving 93 respondents from Regular Class 1 students of the Faculty of Communication Sciences, Mercu Buana University Meruya. The findings reveal that exposure to the film Jumbo has a significant effect of 60.5% on improving students’ ability to resist the effects of phubbing. The correlation coefficient value of 0.778 indicates a very strong relationship between film exposure and the ability to counteract phubbing behavior. Additionally, 60.5% of the variation in students’ ability to overcome phubbing is explained by exposure to the film Jumbo, while the remaining 39.5% is influenced by other factors outside this study. The results also show that students’ ability is still mainly concentrated on the aspect of resisting Self-Isolation, which attained the highest score compared to the dimension of Resisting Nomophobia. Keywords: Jumbo Film, Film Exposure, Phubbing Behavior, Stimulus-OrganismResponse Theory (S-O-R) Penelitian ini membahas fenomena phubbing, yaitu perilaku seseorang yang cenderung mengabaikan orang di sekitarnya karena terlalu fokus pada penggunaan smartphone. Perilaku ini kerap muncul di berbagai kalangan, termasuk mahasiswa. Tujuan utama penelitian adalah untuk menganalisis sejauh mana terpaan film Jumbo memengaruhi kemampuan mahasiswa Reguler 1 Fakultas Ilmu Komunikasi Universitas Mercu Buana Meruya dalam melawan efek perilaku phubbing. Sebagai landasan konseptual, penelitian ini menggunakan teori StimulusOrganism-Response (S-O-R) untuk menjelaskan hubungan antara variabel yang diteliti. Metode pengambilan sampel dilakukan menggunakan non-probability sampling dengan pendekatan purposive sampling. Analisis data dilakukan dengan uji regresi linier sederhana, uji koefisien korelasi, uji koefisien determinasi, serta uji hipotesis (uji t), dengan bantuan perangkat lunak SPSS versi 30. Pendekatan yang digunakan adalah kuantitatif eksplanatif melalui metode survei terhadap 93 responden dari kalangan mahasiswa Reguler 1 Fakultas Ilmu Komunikasi Universitas Mercu Buana Meruya. Hasil penelitian menunjukkan bahwa terpaan film Jumbo memiliki pengaruh signifikan sebesar 60,5% terhadap peningkatan kemampuan mahasiswa dalam melawan efek phubbing. Nilai koefisien korelasi sebesar 0,778 menunjukkan hubungan yang sangat kuat antara terpaan film dan kemampuan melawan efek phubbing. Selain itu, sebesar 60,5% variasi pada kemampuan melawan phubbing dijelaskan oleh terpaan film Jumbo, sedangkan 39,5% sisanya dipengaruhi faktor lain di luar penelitian ini. Temuan memperlihatkan bahwa kemampuan mahasiswa masih dominan pada aspek melawan Self Isolation (isolasi diri), yang memperoleh skor tertinggi dibandingkan dimensi Melawan Nomophobia. Kata Kunci: Film Jumbo, Terpaan Film, Perilaku Phubbing, Teori StimulusOrganism- Response (S-O-R)
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