ISLAMI, RAHMADANTI (2026) "PENGARUH PEMANFAATAN KONTEN EDUKASI DI INSTAGRAM @lemigas.esdm TERHADAP PERSEPSI PUBLIK TENTANG PERAN LEMIGAS DALAM INDUSTRI MINYAK DAN GAS BUMI" (Survei Terhadap Followers Instagram @lemigas.esdm). S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
01 COVER.pdf Download (683kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
Bab 1.pdf Restricted to Registered users only Download (155kB) |
|
|
Text (BAB II)
Bab 2.pdf Restricted to Registered users only Download (165kB) |
|
|
Text (BAB III)
Bab 3.pdf Restricted to Registered users only Download (729kB) |
|
|
Text (BAB IV)
Bab 4.pdf Restricted to Registered users only Download (900kB) |
|
|
Text (BAB V)
Bab 5.pdf Restricted to Registered users only Download (28kB) |
|
|
Text (DAFTAR PUSTAKA)
Daftar Pustaka.pdf Restricted to Registered users only Download (90kB) |
|
|
Text (LAMPIRAN)
Lampiran.pdf Restricted to Registered users only Download (133kB) |
Abstract
The development of social media has encouraged government institutions to adjust their communication strategies so that technical information can be more easily understood by the public. In the complex oil and gas industry, LEMIGAS utilizes Instagram @lemigas.esdm to simplify oil and gas information while building public understanding and the institutional image. However, the effectiveness of such educational content in influencing public perception still requires empirical examination. This study aims to analyze the influence of educational content on Instagram @lemigas.esdm on public perception of LEMIGAS’s role. Content delivered through feed, reels, and story features is positioned as a stimulus that affects audience understanding and evaluation. The research applies the Stimulus– Organism–Response (S-O-R) theory with an explanatory quantitative approach. A survey was conducted on 100 active followers using a Likert-scale questionnaire and analyzed through simple linear regression. The results show that educational content has a positive and significant effect on public perception with R = 0.401 and R² = 0.161, indicating that 16.1% of perception is influenced by the content, while the remainder is affected by other factors. This study confirms that Instagram is effective as a supporting medium for institutional communication in the digital era. Keywords: Educational Content, Instagram, Public Perception, LEMIGAS, Social Media, S-O-R Theo Perkembangan media sosial mendorong lembaga pemerintah menyesuaikan strategi komunikasi agar informasi teknis lebih mudah dipahami publik. Dalam industri minyak dan gas yang kompleks, LEMIGAS memanfaatkan Instagram @lemigas.esdm untuk menyederhanakan informasi migas sekaligus membangun pemahaman dan citra lembaga. Namun, efektivitas konten edukasi tersebut terhadap persepsi publik masih perlu diuji secara empiris. Penelitian ini bertujuan menganalisis pengaruh konten edukasi Instagram @lemigas.esdm terhadap persepsi publik mengenai peran LEMIGAS. Konten pada fitur feed, reels, dan story diposisikan sebagai stimulus yang memengaruhi pemahaman dan penilaian audiens. Penelitian menggunakan teori Stimulus– Organism–Response (S-O-R) dengan pendekatan kuantitatif eksplanatif. Survei dilakukan terhadap 100 followers aktif melalui kuesioner Likert dan dianalisis menggunakan regresi linier sederhana. Hasil menunjukkan konten edukasi berpengaruh positif dan signifikan terhadap persepsi publik dengan R = 0,401 dan R² = 0,161. Artinya, 16,1% persepsi dipengaruhi oleh konten, sedangkan sisanya oleh faktor lain. Studi ini menegaskan Instagram efektif sebagai media pendukung komunikasi lembaga di era digital. Kata Kunci: Konten Edukasi, Instagram, Persepsi Publik, LEMIGAS, Media Sosial, Teori S-O-R.
Actions (login required)
 |
View Item |
