PENGARUH CITRA MERK, KUALITAS LAYANAN DAN MARKETING COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN DI MAL ARTHA GADING

PETTERSON NIKIJULUW, JOHNY EDWARD (2016) PENGARUH CITRA MERK, KUALITAS LAYANAN DAN MARKETING COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN DI MAL ARTHA GADING. S2 thesis, UNIVERISTAS MERCU BUANA - BUNCIT.

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Item Type: Thesis (S2)
NIM/NIDN Creators: 55113320032
Uncontrolled Keywords: Citra Merek, Kualitas Layanan, Marketing Communication, Keputusan Pembelian
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 650.1-650.9 Standard Subdivisions of Management, Public Relations, Business and Auxiliary Service/Subdivisi Standar Dari Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.1 Organizations/Manajemen Organisasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Nasruddin Mansyur S.Hum
Date Deposited: 06 Dec 2025 08:39
Last Modified: 06 Dec 2025 08:39
URI: http://repository.mercubuana.ac.id/id/eprint/100318

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