FENOMENA MEDIA SOSIAL INSTAGRAM SEBAGAI WAHANA MEMBANGUN CITRA DIRI (Studi Kasus Pada Masa Dewasa Awal Pengguna Aktif Media Sosial Instagram di Jakarta)

LINDA J, IRA (2020) FENOMENA MEDIA SOSIAL INSTAGRAM SEBAGAI WAHANA MEMBANGUN CITRA DIRI (Studi Kasus Pada Masa Dewasa Awal Pengguna Aktif Media Sosial Instagram di Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Self-image is a person's picture of himself as a whole, both reflected in himself and his outward appearance. The purpose of this study was to determine the use of Instagram social media in building self-image of early adulthood active users of Instagram in Jakarta, knowing how to share early adult self-image on Instagram, and knowing self-image according to others. The theory used in this study is the looking glass self theory which describes an analogy to self-development through a mirror. where the mirror reflects what is in front of him, from there someone sees himself. This research uses a constructivist paradigm with a qualitative approach and a descriptive type case study research method of Robert K. Yin. The subjects of this study were seven early adult informants who were active users of Instagram in Jakarta. Data collection techniques used were interviews and direct observation of the field. The results of this study indicate that (1) early adults make use of the photo, video, tag and add location features on Instagram to build a self-image. (2) Early adults share their self-image on Instagram by posting photos or videos on Instagram which are presented through the style of language used, appearance, accessories, and the content of the communicated communication. (3) Supporting informants have several different perceptions about the self-image that informants build on Instagram, some give the perception that the self-image built by the informant is appropriate and some give the perception that not only one self-image that the informant builds even has two or more self-images which is built on Instagram. Keywords: Self-image, Instagram, Early adulthood Citra diri merupakan gambaran seseorang tentang dirinya secara keseluruhan, baik yang tercermin dari dalam dirinya maupun tampilan luarnya. Tujuan penelitian ini adalah untuk mengetahui pemanfaatan media sosial instagram dalam membangun citra diri dewasa awal pengguna aktif instagram di Jakarta, mengetahui cara membahasakan citra diri dewasa awal di Instagram, dan mengetahui citra diri menurut orang lain. Teori yang digunakan dalam penelitian ini adalah teori looking glass self yang menggambarkan suatu analogi perkembangan diri melalui cermin. Penelitian ini menggunakan paradigma konstruktivis dengan pendekatan kualitatif dan metode penelitian studi kasus tipe deskriptif Robert K. Yin. Subjek penelitian ini adalah tujuh orang informan masa dewasa awal pengguna aktif media sosial Instagram di Jakarta. Teknik pengumpulan data yang digunakan adalah wawancara dan observasi langsung kelapangan. Hasil penelitian ini menunjukkan bahwa (1) dewasa awal memanfaatkan fitur foto, video, tag dan add location yang ada di instagram untuk membangun citra diri. (2) Dewasa awal membahasakan citra dirinya di instagram melalui postingan foto atau video di instagram dipresentasikan melalui gaya bahasa yang digunakan, tampilan, accessoris, dan isi komunikasi yang disampaikan. (3) Informan pendukung memiliki beberapa persepsi yang berbeda mengenai citra diri yang informan bangun di Instagram, beberapa memberi persepsi bahwa citra diri yang dibangun informan sudah sesuai dan beberapa memberikan persepsi bahwa citra diri yang informan bangun tidak hanya satu bahkan memiliki dua atau lebih citra diri yang dibangun di Instagram. Kata kunci: Citra diri, instagram, masa dewasa awal.

Item Type: Thesis (S1)
Call Number CD: FK/PR. 20 118
Call Number: SK/42/21/061
NIM/NIDN Creators: 44213120057
Uncontrolled Keywords: Citra diri, instagram, masa dewasa awal.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Rifky
Date Deposited: 24 Mar 2023 03:51
Last Modified: 24 Mar 2023 03:51
URI: http://repository.mercubuana.ac.id/id/eprint/51362

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