PENGARUH ELECTRONIC WORD OF MOUTH, CITY BRANDING DAN DESTINATION IMAGE TERHADAP KEPUTUSAN BERKUNJUNG (SURVEI PADA PENGUNJUNG MUSEUM GEDUNG JOANG 45 JAKARTA)

KRISTINA, KRISTINA (2019) PENGARUH ELECTRONIC WORD OF MOUTH, CITY BRANDING DAN DESTINATION IMAGE TERHADAP KEPUTUSAN BERKUNJUNG (SURVEI PADA PENGUNJUNG MUSEUM GEDUNG JOANG 45 JAKARTA). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research was conducted to determine the effect of word of mouth electronic, city branding and destination image on visiting decisions. The object of this research is visitors to the museum joang 45 jakarta, menteng, central jakarta. This research was conducted on 200 respondents using causal methods. The sampling technique used convenience sampling. Therefore, the data analysis used is statistical analysis in the form of smart partial least square 3.0. The results of this study show that electronic word of mouth partially has a positive and significant influence on visiting decisions, partial city branding has a positive and significant influence on the decision to visit and destination image partially has a positive and significant influence on visiting decisions. Keywords: electronic word of mouth, city branding, destination image, visiting decision Penelitian ini dilakukan untuk mengetahui pengaruh electronik word of mouth, city branding dan destination image terhadap keputusan berkunjung. Objek penelitian ini adalah pengunjung museum joang 45 jakarta, menteng, jakarta pusat. Penelitian ini dilakukan terhadap 200 responden dengan menggunakan metode kausal. Teknik pengambilan sampel menggunkan convenience sampling. Karena itu, analisis data yang digunakan adalah analisis statistik dalam bentuk smart partial least square 3.0. Hasil penelitian ini menunjukan electronic word of mouth memiliki pengaruh positif dan signifikan terhadap keputusan berkunjung, city branding memiliki pengaruh positif dan signifikan terhadap keputusan berkunjung dan destination image memiliki pengaruh positif dan signifikan terhadap keputusan berkunjung. Kata Kunci: electronic word of mouth, city branding, destination image, keputusan berkunjung

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 190
NIM/NIDN Creators: 43114120180
Uncontrolled Keywords: electronic word of mouth, city branding, destination image, keputusan berkunjung
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 13 Jun 2019 04:07
Last Modified: 05 Apr 2022 07:49
URI: http://repository.mercubuana.ac.id/id/eprint/48880

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