PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN (Survei pada Mayang Salon Jakarta Barat)

SARI, NILAM (2018) PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN (Survei pada Mayang Salon Jakarta Barat). S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the influence of price perception, and quality of service to customer satisfaction and its impact on customer loyalty Mayang Salon in Jakarta. The sample used in this study amounted to 232 respondents taken with purposive sampling technique. Data analysis in this study using Structural Equation Modeling (SEM) is done with the help of SEM program from SPSS AMOS. The results showed that, each independent variable namely price perception, and service quality had a positive and significant effect on satisfaction and its implications for customer loyalty Mayang Salon Jakarta. Keywords: Perception of price and quality of service, customer satisfaction and Customer loyalty. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga, dan kualitas pelayanan terhadap kepuasan pelanggan serta dampaknya terhadap loyalitas pelanggan Mayang Salon di Jakarta. Sampel yang digunakan dalam penelitian ini berjumlah 232 responden yang diambil dengan teknik purposive sampling. Analisis data pada pada penelitian ini menggunakan Structural Equation Modeling (SEM) yang dilakukan dengan bantuan program SEM dari SPSS AMOS. Hasil penelitian menunjukan bahwa, masing-masing variabel independen yaitu persepsi harga, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasaan dan implikasinya terhadap loyalitas pelanggan Mayang Salon Jakarta. Kata kunci : Persepsi harga dan kualitas pelayanan, kepuasan pelanggan dan loyalitas pelanggan.

Item Type: Thesis (S2)
Call Number CD: CD/551. 18 137
NIM/NIDN Creators: 55116010013
Uncontrolled Keywords: Persepsi harga dan kualitas pelayanan, kepuasan pelanggan dan loyalitas pelanggan.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.62 Regulations for Patrons/Peraturan untuk Pelanggan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.3 Office Management/Manajemen Kantor, Manajemen Perkantoran
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.8 Computer Application for Office Management/Aplikasi Komputer untuk Manajemen Perkantoran
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Virda Syifa
Date Deposited: 16 Oct 2018 04:02
Last Modified: 16 Dec 2021 08:05
URI: http://repository.mercubuana.ac.id/id/eprint/45061

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