Pengaruh Iklan dan Promosi Penjualan Terhadap Keputusan Pembelian Paket Data Internet Telkomsel

ARIF, NOVIANSYAH ABDUL (2014) Pengaruh Iklan dan Promosi Penjualan Terhadap Keputusan Pembelian Paket Data Internet Telkomsel. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh iklan dan promosi penjualan terhadap keputusan pembelian paket data internet Telkomsel. Data diperoleh melalui survey dengan menyebarkan kuesioner kepada 50 responden yaitu di area Jakarta Barat dan Jakarta Selatan. Penelitian ini menggunakan teknik sampling purposive sampling dan menggunakan alat analisis regresi. Hasil dari penelitian ini menunjukkan bahwa pengaruh iklan dan promosi penjualan adalah salah satu faktor utama yang mempengaruhi keputusan pembelian paket data internet Telkomsel.The purpose of this study was to determine the effect of advertising and sales promotion on purchase decisions Telkomsel Internet data packets. Data obtained through the survey by distributing questionnaires to 50 respondents are in the area of West Jakarta and South Jakarta. This study used purposive sampling and techniques sampling using regression analysis. The results of this study indicate that the influence of advertising and sales promotion is one of the main factors that influence the purchase decision Telkomsel Internet data packets.

Item Type: Thesis (S1)
Call Number CD: FE/AK. 14 304
NIM/NIDN Creators: 43112110142
Uncontrolled Keywords: Pengaruh iklan dan promosi penjualan, keputusan pembelian internet Telkomsel
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.8 Will, Volition/Kemauan > 153.83 Choice and Decision/Pilihan dan Keputusan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 23 Aug 2014 13:32
Last Modified: 26 Apr 2024 07:57
URI: http://repository.mercubuana.ac.id/id/eprint/12840

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