PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP CITRA MEREK & KEPERCAYAAN MEREK SERTA IMPLIKASI TERHADAP KEPUTUSAN PEMBELIAN ( Studi Kasus : Lion Air Jakarta )

AZIZAH, NOR (2015) PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP CITRA MEREK & KEPERCAYAAN MEREK SERTA IMPLIKASI TERHADAP KEPUTUSAN PEMBELIAN ( Studi Kasus : Lion Air Jakarta ). S1 thesis, Universitas Mercu Buana Jakarta.

[img] Text (SKRIPSI FULL)
SKRIPSI FULL.pdf
Restricted to Registered users only
Download (7MB)
Item Type: Thesis (S1)
Call Number CD: FE/MJ. 15 297
NIM/NIDN Creators: 43111110202
Uncontrolled Keywords: Electronic Word of Mouth (E-WOM), Citra Merek, Kepercayaan Merek, Keputusan Pembelian
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.96 Influence of Restrictive Environments/Pengaruh Lingkungan Perbatasan > 155.965 Aircraft/Pesawat Terbang
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 28 Aug 2015 13:29
Last Modified: 23 May 2026 01:40
URI: http://repository.mercubuana.ac.id/id/eprint/9926

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.