AZIZAH, NOR (2015) PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP CITRA MEREK & KEPERCAYAAN MEREK SERTA IMPLIKASI TERHADAP KEPUTUSAN PEMBELIAN ( Studi Kasus : Lion Air Jakarta ). S1 thesis, Universitas Mercu Buana.
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| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 15 297 |
| NIM/NIDN Creators: | 43111110202 |
| Uncontrolled Keywords: | Electronic Word of Mouth (E-WOM), Citra Merek, Kepercayaan Merek, Keputusan Pembelian |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 28 Aug 2015 13:29 |
| Last Modified: | 10 May 2022 08:34 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/9926 |
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