ANALISIS RESEPSI KHALAYAK PADA PERSONAL BRANDING INFLUENCER @NADSHAVV DI MEDIA SOSIAL INSTAGRAM

BALQIS, SHAVIRA PUTRI (2025) ANALISIS RESEPSI KHALAYAK PADA PERSONAL BRANDING INFLUENCER @NADSHAVV DI MEDIA SOSIAL INSTAGRAM. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Basically, personal branding is to create an attractive perception of others and also a way to differentiate yourself from others. With personal branding, you can also highlight your uniqueness and also make specifications of your self-image to others. This research is about how the audience reception on Personal Branding Influencers @nadshavv through Instagram social media. inspiring to the younger generation, in addition to the formation of Nadya Shavira's personal branding by spreading activities to share kindness with others. Stuart Hall's approach in communication and media studies focuses on how messages are perceived and adapted by audiences, and how interactions between media and audiences can influence understanding and behavior. There are two perspectives: Active Audience and Passive Audience with personal branding factors, namely: Specialization, Leadership, Personality, Difference, Appearance, Unity, Constancy and Good Intentions. In this study, the researcher used a qualitative approach. With the aim of finding out the diversity of meanings of the informants about Nadya Shavira that the researcher has interviewed, then the researcher uses reception analysis as an alternative approach to study the audience, how to interpret the messages received from a media. Overall, this study shows that the audience's reception to Nadya Shavira's personal branding message varies. The informant interpreted various factors that formed Nadya Shavira's personal branding, the informant had two positions, namely dominant hegemony and negotiation. And there are those who reject the meaning and give meaning based on their views and beliefs. In this study, no Oppositional Position was found from what was conveyed by the informant. Keywords: Reception Analysis, Personal Branding, Social Media, khalyak Pada dasarnya personal branding adalah untuk menciptakan persepsi yang menarik dari orang lain dan juga cara membedakan dirinya dengan yang lain. Dengan adanya personal branding dapat pula menonjolkan keunikan diri dan juga membuat spesifikasi citra diri kepada orang lain. Penelitian ini tentang Bagaimana resepsi khalayak pada Personal Branding Influencer @nadshavv melalui media sosial Instagram. inspiratif kepada generasi muda, selain itu pembentukan personal branding Nadya Shavira dengan menyebarkan kegiatan berbagi kebaikan kepada orang lain. Stuart Hall pendekatan dalam studi komunikasi dan media yang berfokus pada bagaimana pesan dipahami dan diadaptasi oleh audiens, dan bagaimana interaksi antara media dan audiens dapat mempengaruhi pemahaman dan perilaku. Ada dua persepektif : Khalayak aktif dan Khalayak Pasif dengan faktor personal branding yaitu : Spesialisasi, Kepemimpinan, Kepribadian, Perbedaan, Kenampakan, Kesatuan, Keteguhan dan Maksud baik. Dalam penelitian ini, peneliti menggunakan pendekatan kualitatif. Dengan tujuan untuk mengetahui keberagaman pemaknaan para informan tentang Nadya Shavira yang sudah peneliti wawancarai kemudian peneliti menggunakan analisis resepsi sebagai sebuah pendekatan alternatif untuk mempelajari hal khalayak, bagaimana memaknai pesan yang diterima dari sebuah media. Secara keseluruhan penelitian ini menunjukkan bahwa resepsi khalayak terhadap pesan personal branding Nadya Shavira yang bervariasi. Informan memaknai berbagai faktor pembentukan personal branding Nadya Shavira, informan terdapat dua posisi yaitu hegemoni dominan dan negoisasi. Serta terdapat yang menolak makna dan memberi makna berdasarkan pandangan dan keyakinannya. Dalam penelitian ini tidak ditemukan Oppositional Position dari yang disampaikan oleh informan. Kata Kunci: Analisis Resepsi, Personal Branding, Media Sosial,khalyak

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 25 035
NIM/NIDN Creators:	44221010047
Uncontrolled Keywords:	nalisis Resepsi, Personal Branding, Media Sosial,khalyak
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	khalimah
Date Deposited:	31 Jan 2025 05:03
Last Modified:	31 Jan 2025 05:03
URI:	http://repository.mercubuana.ac.id/id/eprint/93791

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