ANALISIS PERSONAL BRANDING PADA AKUN INSTAGRAM DIGITAL INFLUENCER @hannarinaw SEBAGAI MENTAL HEALTH PUBLIC SPEAKER

TAMBUNAN, CHYNTIA AGUSTINA (2025) ANALISIS PERSONAL BRANDING PADA AKUN INSTAGRAM DIGITAL INFLUENCER @hannarinaw SEBAGAI MENTAL HEALTH PUBLIC SPEAKER. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Hanna's strong Personal Branding will increase her influence in the industry and increase self-awareness and public awareness of the importance of mental health. The purpose of this study is to determine and analyze Personal Branding on the digital influencer Instagram account @hanaarinaw as a mental health public speaker. In this study, the Personal Branding theory uses eight Personal Branding concepts according to Peter Montoya including Specialization (The Law of Specialization), Leadership (The Law of Leadership), Personality (The Law of Personality), Difference (The Law of Distinction), Appearance (The Law of Personality). Visibility Law), Unity (Law of Unity), Persistence (Law of Persistence), Good Name (Law of Good Intentions). The paradigm used in this study is constructivism, that there is no truth or reality that is singular. This study uses a qualitative approach with a descriptive method. And in this study there is Hanna Arinawati as the Key Informant and 3 informants, namely Hanna Arinawati's followers. The results of this study indicate that Hana Arinawati is a mental health influencer who builds and shows her capacity as an influencer. Hana Arinawati can maintain her Personal Branding through her social media Instagram @hanaarinawati with a Specialization as a Public Speaker for Mental Health, Hana's cheerful, friendly, warm and empathetic personality, as well as Unity which shows the self-image she builds on social media in accordance with her daily personality. Keywords: Personal Branding, Social Media, Instagram, Digital Infuencer, Public Speaker Personal Branding Hanna yang kuat akan meningkatkan pengaruhnya dalam industri dan meningkatkan kesadaran diri sendiri serta kesadaran masyarakat tentang pentingnya kesehatan mental. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis Personal Branding pada akun instagram digital influencer @hanaarinaw sebagai mental health public speaker. Dalam penelitian ini menggunakan teori Personal Branding delapan konsep Personal Branding menurut Peter Montoya diantaranya Spesialisasi (The Law of Specialization), Kepemimpinan (The Law of leadership), Kepribadian (The Law of Personality), Perbedaan (The law of distinctiveness), Kenampakan (The law of visibi), Kesatuan (The law of unity), Keteguhan (the law of persistence), Nama Baik (The Law of Goodwill). Paradigma yang digunakan dalam penelitian ini adalah konstruktivisme, bahwa tidak ada kebenaran atau realitas yang sifatnya Tunggal. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Dan dalam penelitian ini terdapat Hanna Arinawati menjadi Key Informan dan 3 informan yaitu followers Hanna Arinawati. Pada hasil penelitian ini memperlihatkan bahwa Hana Arinawati merupakan seorang influencer mental health yang membangun dan menunjukkan kapasitasnya sebagai influencer. Hana Arinawati dapat mempertahankan Personal Branding melalui media sosial Instagram @hanaarinawati dengan Spesialisasi yaitu sebagai Public Speaker Mental Health, Kepribadian hana yang ceria, ramah, hangat dan penuh empati, serta Kesatuan yang menunjukkan citra diri yang dibangunnya di media sosial sesuai dengan kepribadian nya sehari-hari Kata Kunci: Personal Branding, Media Sosial, Instagram, Digital Influencer, Public Speaker

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 25 033
NIM/NIDN Creators:	44221010055
Uncontrolled Keywords:	Personal Branding, Media Sosial, Instagram, Digital Influencer, Public Speaker
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.2 Individual Psychology, Characters/Psikologi Individual, Karakter > 155.23 Traits and Determinants of Character and Personality/Ciri dan Faktor Penentu Karakter dan Kepribadian 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 808 Rhetoricand Collections of Literary/Retorik, Retorika dan Kumpulan Karya Sastra > 808.5 Rhetoric of Speech/Retorik Pidato > 808.51 Public Speaking/Berbicara
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	khalimah
Date Deposited:	30 Jan 2025 04:23
Last Modified:	30 Jan 2025 04:23
URI:	http://repository.mercubuana.ac.id/id/eprint/93769

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