PERSONAL BRANDING TOKOH LIM JU KYUNG DALAM DRAMA SERIES TRUE BEAUTY

MUSYIAM, PUTRI INAS (2024) PERSONAL BRANDING TOKOH LIM JU KYUNG DALAM DRAMA SERIES TRUE BEAUTY. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Strong personal branding must be based on uniqueness, self-confidence, use of social media, consistency, commitment and individual values. This research can show how the concept of personal branding is realized in popular drama series and provide a greater understanding of how to build a good self-image. This research aims to determine the visualization of the personal branding concept of the character Lim Ju Kyung in the Drama Series True Beauty. The concepts and theories that are relevant and used in this research are communication theory, Peter Montoya's concept of personal branding formation. Peter Montoya revealed that there are 8 (eight) concepts in the formation of personal branding, namely Specialization (The Law of Specialization), Leadership (The Law of Leadership), Personality (The Law of Personality), Difference (The Law of Distinctiveness), Visible ( The Law of Visibility), Unity (The Law of Unity), Firmness (The Law of Persistence), and Good Name (The Law of Goodwill). This research uses a qualitative content analysis method with a post-positivism paradigm. This research uses analysis units in the form of images, text, verbal communication and nonverbal communication. Data collection was carried out by conducting in-depth observations on the Korean drama True Beauty from episodes 1 to 16. The analysis in this research was carried out by finding the categories to be analyzed, classifying the categories that had been found, then analyzing them objectively, systematically and relevantly. . The results of this research show that the personal branding visualization of Lim Ju Kyung's character in the drama series True Beauty can be divided into several important aspects that show how she builds and maintains a positive and consistent self-image. The aspects found in the personal branding visualization of Lim Ju Kyung's character are Specialization (The Law of Specialization), Leadership (The Law of Leadership), Personality (The Law of Personality), Difference (The Law of Distinctiveness), Visible (The Law of Visibility), Unity (The Law of Unity), Firmness (The Law of Persistence), and Good Name (The Law of Goodwill). ABSTRAK Personal branding yang kuat haruslah didasarkan pada keunikan, kepercayaan diri, pemanfaatan media sosial, konsistensi, komitmen, dan nilai-nilai individu. Penelitian ini dapat menunjukkan bagaimana konsep Personal branding di wujudkan dalam serial drama populer serta memberikan pemahaman yang lebih luas tentang cara membangun citra diri yang baik. Penelitian ini bertujuan untuk untuk mengetahui visualisasi konsep Personal branding tokoh Lim Ju Kyung dalam Drama Series True Beauty. Konsep-konsep dan teori yang relevan dan digunakan pada penelitian ini adalah teori komunikasi, konsep pembentukan Personal branding Peter Montoya. Peter Montoya mengungkapkan bahwa terdapat 8 (delapan) konsep dalam pembentukan Personal branding, yaitu Spesialisasi (The Law of Specialization), Kepemimpinan (The Law of Leadership), Kepribadian (The Law of Personality), Perbedaan (The Law of Distinctiveness), Terlihat (The Law of Visibility), Kesatuan (The Law of Unity), Keteguhan (The Law of Persistence), dan Nama baik (The Law of Goodwill). Penelitian ini menggunakan metode analisis isi kualitatif dengan paradigma post positivisme. Penelitian ini menggunakan unit analaisis berupa gambar, teks, komunikasi verbal dan komunikasi nonverbal. Pengumpulan data dilakukan dengan cara melakukan observasi mendalam pada drama Korea True Beauty dari episode 1 sampai 16. Analisa dalam penelitian ini dilakukan dengan cara menemukan kategori-kategori yang akan dianalisa, mengklasifikasikan kategori yang sudah di temukan, kemudian dianalisa secara objektif, sistematis, serta relevan. Hasil penelitian ini menunjukan bahwa visualiasi personal branding tokoh Lim Ju Kyung dalam drama series True Beauty dapat dibagi menjadi beberapa aspek penting yang menunjukkan bagaimana ia membangun dan mempertahankan citra dirinya yang positif dan konsisten. Aspek yang ditemukan dalam visualisasi personal branding pada tokoh Lim Ju Kyung yaitu Spesialisasi (The Law of Specialization), Kepemimpinan (The Law of Leadership), Kepribadian (The Law of Personality), Perbedaan (The Law of Distinctiveness), Terlihat (The Law of Visibility), Kesatuan (The Law of Unity), Keteguhan (The Law of Persistence), dan Nama baik (The Law of Goodwill).

Item Type: Thesis (S1)
Call Number CD: FK/PR. 24 211
NIM/NIDN Creators: 44220010231
Uncontrolled Keywords: Personal branding, Komunikasi, Drama Korea.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.1 General Works on Specific Types of Computers/Karya Umum tentang Tipe-tipe Khusus Komputer > 004.16 Personal Computers/Komputer Personal, PC
800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 809 Critical Appraisal of More Than Two Literatures/Sejarah, Deskripsi dan Penilaian Kritis Karya Sastra > 809.2 Drama/Drama
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: AFIFAH SALMA RAMADINA
Date Deposited: 03 Oct 2024 06:54
Last Modified: 03 Oct 2024 06:54
URI: http://repository.mercubuana.ac.id/id/eprint/92117

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