SHEIRA, FAUZAN DUTA (2024) PERANCANGAN VIDEO PROMOSI KSATRIA KOPI. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
In this digital age promotion is very important to increase its sales, based on the data of the use of social media a lot of interest to all sectors to share video, then the promotion through video is very effective in providing the right information to the public to introduce the place or product, one of the new cafes of the Knight Coffee. Video promotion aimed at providing information to a broad public especially for the gen z and millennials from the ages of 16 to 40 who are looking for a place to relax to spend their free time enjoying coffee, in the video promotion provides information about the atmosphere of the knight coffee for a comfortable gathering place or to do tasks that will be unveiled on the social media platforms most used by the society are instagram and youtube. Di era digital ini promosi sangatlah penting untuk meningkatkan penjualannya, berdasarkan data penggunaan sosial media banyak di minati semua kalangan untuk berbagi video, maka dari itu promosi melalui video sangatlah efektif dalam memberikan informasi yang tepat pada masyarakat untuk memperkenalkan tempat maupun produk, salah satu nya kafe Ksatria Kopi. Video promosi yang bertujuan memberikan informasi kepada masyarakat luas khususnya bagi kaum gen z dan milenial mulai dari umur 16 sampai 40 tahun yang mencari tempat bersantai untuk menghabiskan waktu luang dengan menikmati kopi, dalam video promosi memberikan informasi mengenai suasana Ksatria Kopi untuk tempat berkumpul yang nyaman ataupun untuk mengerjakan tugas yang akan di sebar luaskan pada platform sosial media yang paling banyak di gunakan masyarakat yaitu instagram dan youtube.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FDSK/DKV. 24 090 |
| NIM/NIDN Creators: | 42319010075 |
| Uncontrolled Keywords: | Video Promosi, Promosi, Kafe |
| Subjects: | 600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik > 604.24 Specific Drafting Procedures and Conventions/Prosedur dan Konvensi Perancangan Spesifik 700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | ANANDA NADIRA PUTRI |
| Date Deposited: | 02 Oct 2024 03:32 |
| Last Modified: | 02 Oct 2024 03:32 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/92037 |
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