RIEUWPASSA, GOLDA MEIYER (2024) IDENTIFIKASI PERMASALAHAN BAURAN KOMUNIKASI PEMASARAN PARIWISATA ATRAKTIF PADA FESTIVAL TELUK TIFU DI KABUPATEN BURU SELATAN. S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
One of the regions in Indonesia that is being developed in its tourism component is the South Buru district which has established one of the annual routine programs for tourism visits in South Buru, namely the Tifu Bay Festival. The aim of the research is to identify problems with the attractive marketing communication mix at the Tifu Bay Festival in South Buru Regency, using descriptive qualitative research methods. Use of tourism marketing communication mix theory with the concept of SWOT analysis. The findings of this research consist of communication problems in attractive tourism marketing, namely the lack of good coordination between the government and the local community regarding the festival being held. Apart from that, the social media used to introduce the Tifu Bay festival is less than optimal. The thing that needs to be seen is that the process of preparing budget allocations for the purposes of infrastructure development in Tifu Village has yet to be looked at seriously and responsibly by the local government. In an effort to maintain the sustainability of the Tifu Bay festival as an annual event that brings positive impacts, it is important for the community, local government and all stakeholders to have an interest in protecting and preserving the environment and the natural surroundings. Keywords : Marketing Communication Mix, Attractive Tourism, Festivals. Salah satu daerah di Indonesia yang sedang dikembangkan dalam komponen pariwisatanya ialah kabupaten Buru Selatan yang telah menetapkan salah satu program rutin tahunan kunjungan tourism di Buru Selatan yakni Festival Teluk Tifu. Tujuan penelitian untuk identifikasi Permasalahan bauran komunikasi pemasaran atraktif pada Festival Teluk Tifu di Kabupaten Buru Selatan, dengan menggunakan metode penelitian kualitatif yang bersifat deskriptif. Penggunaan teori bauran komunikasi pemasaran pariwisata dengan konsep analisis SWOT. Temuan penelitian ini terdiri atas permasalahan komunikasi pemasaran pariwisata atraktif yaitu kurangnya koordinasi yang baik antara pihak pemerintah dengan masyarakat setempat terkait festival yang di laksanakan. Selain itu, kurang optimalnya media sosial yang digunakan dalam rangka memperkenalkan festival Teluk Tifu ini. Adapun hal yang perlu di lihat bahwa, proses menyiapkan alokasi anggaran untuk kepentingan pembangunan Infrastruktur di Desa Tifu yang beluk di lihat secara serius dan tanggung jawab oleh pemerintah daerah. Pada upaya mempertahankan keberlanjutan festival Teluk Tifu menjadi event tahunan yang membawa dampak positif, maka penting bagi Masyarakat, pemerintah daerah dan semua stakeholder berkepentingan menjaga dan melestarikan lingkungan, alam sekitar. Kata kunci : Bauran Komunikasi Pemasaran, Pariwisata Atraktif, Festival.
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CD/552. 24 031 |
| NIM/NIDN Creators: | 55221120049 |
| Uncontrolled Keywords: | Bauran Komunikasi Pemasaran, Pariwisata Atraktif, Festival. |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi 300 Social Science/Ilmu-ilmu Sosial > 360 Social Problems and Services/Permasalahan dan Kesejahteraan Sosial > 361 Unassigned/Belum Digunakan > 361.1 Social Problems/Permasalahan Sosial, Masalah Sosial |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 27 Sep 2024 02:15 |
| Last Modified: | 27 Sep 2024 02:15 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/91846 |
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