RAIHAN, AHMAD (2024) PENGARUH GREEN PRODUCT, GREEN AWARENESS, DAN EVIRONMENTAL CONCERN TERHADAP GREEN PURCHASE INTENTION PADA PRODUK GARNIER DI KAWASAN MERUYA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study is to analyze the effect of green products, green awareness, environmental concern on green purchase intention of Garnier products. The population object in this study is consumers of fragrant shoot tea located in the South Meruya Area, West Jakarta. This study was conducted on 165 respondents using a quantitative descriptive approach. Determination of sample size using convenience sampling technique. The data collection method uses the survey method, with the research instrument being a questionnaire. The approach used in this study is the Structural Equation Model (SEM) with the Smart-PLS analysis tool. This research is to prove that green products have a significant effect on green purchase intention, green awareness has a significant and positive effect on green purchase intention, and environmental concern has a positive and significant effect. Keyword: Green Product, Green Awareness, Environmental Concern, Green Purchase Penelitian ini untuk menganalisis pengaruh green product, green awareness, environmental concern terhadap green purchase intention produk Garnier. Objek Populasi dalam penelitian ini adalah konsumen teh pucuk harum yang berada di Kawasan Meruya, Jakarta Barat. Penelitian ini dilakukan terhadap 165 responden dengan menggunakan pendekatan deskriptif kuantitatif. Penentuan ukuran sampel menggunakan teknik convenience sampling. Metode pengumpulan data menggunakan metode survey, dengan instrument penelitian adalah kuesioner. Pendekatan yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat analisis Smart-PLS. penelitian ini untuk membuktikan bahwa green product berpengaruh signifikan terhadap green purchase intention, green awareness berpengaruh signifikan dan positif terhadap green purchase intention, dan environmental concern berpengaruh positif dan signifikan terhadap green purchase intention. Kata Kunci: Green Product, Green Awareness, Environmental Concern, Green Purchase
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 24 305 |
| NIM/NIDN Creators: | 43120010437 |
| Uncontrolled Keywords: | Green Product, Green Awareness, Environmental Concern, Green Purchase |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 360 Social Problems and Services/Permasalahan dan Kesejahteraan Sosial > 363 Other Social Problems and Services/Masalah dan Layanan Sosial Lainnya > 363.7 Enviromental Problems/Permasalahan Lingkungan 600 Technology/Teknologi > 620 Engineering and Applied Operations/Ilmu Teknik dan operasi Terapan > 628 Sanitary Engineering and Environmental Protection Engineering/Rekayasa Sanitasi dan Teknik Perlindungan Lingkungan, Teknik Lingkungan |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | khalimah |
| Date Deposited: | 14 Sep 2024 03:38 |
| Last Modified: | 14 Sep 2024 03:38 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/91403 |
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