Sipasulta, Masha Willona (2024) PERAN SELF-PRESENTATION ONLINE TERHADAP INTEGRASI PENGGUNAAN MEDIA SOSIAL REMAJA DI JAKARTA. S1 thesis, Universitas Mercu Buana-Menteng.
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Abstract
Penelitian ini bertujuan untuk menginvestigasi peran Self-Presentation Online terhadap Integrasi Penggunaan Media Sosial Remaja di Jakarta. Self-Presentation Online didefinisikan sebagai perilaku individu dalam lingkungan daring yang bertujuan untuk memberikan kesan yang mengesankan kepada orang lain, tanpa melibatkan interaksi tatap muka langsung. Integrasi, sebagai variabel dependen, merujuk pada proses menyatukan berbagai aspek kepribadian manusia menjadi satu, termasuk alam sadar dan bawah sadar, pikiran dan perasaan, serta tubuh dan pikiran. Studi ini melibatkan 345 responden dan menggunakan metode pengambilan sampel dengan kuesioner serta analisis data menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa Self- Presentation Online memiliki pengaruh signifikan terhadap Integrasi Penggunaan Media Sosial, dengan nilai signifikansi (sig) sebesar 0,000, lebih kecil dari tingkat signifikansi α (0,05). Hal ini menegaskan bahwa Self-Presentation Online mampu meningkatkan Integrasi Penggunaan Media Sosial secara signifikan. Variabel Self-Presentation Online menjelaskan sekitar 58,5% dari variasi dalam Integrasi Penggunaan Media Sosial, sementara 41,5% sisanya dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Hasil penelitian ini memberikan pemahaman lebih lanjut tentang bagaimana perilaku daring memengaruhi integrasi remaja dalam menggunakan media sosial di Jakarta. This research aims to investigate the role of Online Self-Presentation in the Integration of Adolescent Social Media Use in Jakarta. Online Self-Presentation is defined as individual behavior in an online environment that aims to give an impressive impression to others, without involving direct face-to-face interaction. Integration, as a dependent variable, refers to the process of uniting various aspects of the human personality into one, including the conscious and subconscious, thoughts and feelings, and body and mind. This study involved 345 respondents and used a sampling method with a questionnaire and data analysis using simple linear regression. The research results show that Online Self-Presentation has a significant influence on the Integration of Social Media Use, with a significance value (sig) of 0.000, smaller than the significance level α (0.05). This confirms that Online Self-Presentation can significantly increase the Integration of Social Media Use. The Online Self-Presentation variable explains approximately 58.5% of the variation in Social Media Use Integration, while the remaining 41.5% is influenced by other factors not examined in this study. The results of this research provide a further understanding of how online behavior influences teenagers' integration in using social media in Jakarta.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 46119120005 |
| Uncontrolled Keywords: | Self-Presentation Online, Integrasi Penggunaan Media Sosial, Remaja Online Self-Presentation, Social Media Usage Integration, Teenagers |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | ANISA DESI SAFITRI |
| Date Deposited: | 10 Jul 2024 04:04 |
| Last Modified: | 10 Jul 2024 04:04 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/89436 |
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