ONLINE TRANSPORTATION: RELATIONSHIP FRAMEWORK MODEL FOR TRUSTWORTHINESS ANALYSIS IN VIRTUAL ASSOCIATIONS IN MOGADISHU SOMALI

ABDI, HUSSEIN ALI (2024) ONLINE TRANSPORTATION: RELATIONSHIP FRAMEWORK MODEL FOR TRUSTWORTHINESS ANALYSIS IN VIRTUAL ASSOCIATIONS IN MOGADISHU SOMALI. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research was conducted on users of online transportation services in the Mogadishu city and Banaadir Region. The development of the framework, the model will be compiled based on literature studies that support the theory of trustworthiness in virtual. The relationship between variables related to Technology for information and communication, shared objectives and values and trustworthiness and Participation will be investigated to find out how strong the relationship between these variables is. Most of the behaviour of phenomena in the real world is complex and will be easily tested by using the Structural Equation Modelling (SEM) model. SEM is a multivariate statistical technique that is a combination of factor analysis and regression analysis (correlation), which aims to examine the relationships between variables that exist in a model. Based on the research results, the dimensions of the technology for information and communication variable have a real but not significant effect on virtual Association l trust in online two-wheeled transportation, while the shared objectives and values dimension has a real and significant effect on trust in online transportation. The participation of users of two-wheeled online transportation services is influenced by the integrity provided by the company. Ability and Benevolence on the dimension of trustworthiness have no relationship with the dimensions of the participation variable in the online transportation virtual organization research. The honesty and reliability of online transportation service providers in fulfilling service promises are the main factors that influence the desire of service users to participate in using the services provided. Keywords: Technology for Information and Communication, Shared Objectives and Values, Trustworthiness, Participation Pengembangan dan analisis kepercayaan assosiasi virtual akan dilakukan dalam penggunaan layanan transportasi online roda dua. Penelitian ini dilakukan terhadap pengguna jasa transportasi online di kota Mogadishu dan wilayah Banaadir Dalam pembangunan framework model akan disusun berdasarkan studi literatur yang mendukung teori mengenai trustworthiness dalam oassosiasi virtual. Hubungan antara variabel-variabel terkait TIC, Shared objective Values (SOV), Trustworthiness, dan Participation akan diteliti untuk mengetahui seberapa kuat hubungan antara variable lvariabel tersebut. Perilaku atau fenomena di dunia nyata sebagian besar bersifat kompleks akan mudah diuji dengan penggunaan model Sructural Equation Modelling (SEM). SEM adalah teknik statistik multivariat yang merupakan kombinasi antara analisis faktor dan analisis regresi (korelasi), yang bertujuan untuk menguji hubungan-hubungan antarvariabel yang ada pada sebuah model. Berdasarkan hasil penelitiian dimensi variabel TIC memiliki pengaruh yang nyata namun tidak signifikan terhadap kepercayaan organisasi virtual pada transportasi online roda dua sedangkan dimensi SOV memiliki pengaruh yang nyata dan signifikan terhadap kepercayaan transportasi online ini. Partisipasi para pengguna jasa layanan transportasi online roda dua dipengaruhi oleh integritas (integrity) yang diberikan perusahaan. Ability dan Benevolence pada dimensi trustworthiness tidak memiliki hubungan dengan dimensi variabel partisipasi pada penelitian assosiasi virtual transportasi online. Kejujuran dan kehandalan perusahaan penyedia jasa transportasi online dalam memenuhi janji pelayanan adalah faktor utama yang mempengaruhi keinginan pengguna layanan untuk berpartisipasi menggunakan jasa yang disediakan. Kata Kunci: Technology Information and Communication, Shared objective and Values, Trustworthiness dan Participation

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