Juniansyah, Robi (2015) PENGARUH EKUITAS MEREK, EFEKTIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK PASTA GIGI PEPSODENT (Studi Kasus Pada Mayarakat Cengkareng, Jakarta Barat). S1 thesis, Universitas Mercu Buana.
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| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 15 019 |
| NIM/NIDN Creators: | 43111010076 |
| Uncontrolled Keywords: | ekuitas merek, efektifitas iklan, keputusan pembelian |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 13 Aug 2015 14:32 |
| Last Modified: | 21 Apr 2022 15:36 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/8803 |
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