PENGARUH MEDIA SOSIAL INSTAGRAM THE SOUNDS PROJECT (@THESOUNDSPROJECT) TERHADAP BRAND IMAGE (Survey Pada Followers Instagram @thesoundsproject)

PUTRI, ADHE (2024) PENGARUH MEDIA SOSIAL INSTAGRAM THE SOUNDS PROJECT (@THESOUNDSPROJECT) TERHADAP BRAND IMAGE (Survey Pada Followers Instagram @thesoundsproject). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Instagram social media is now very widely used to improve Brand Image by companies. This study aims to determine the effect of The Sounds Project's Instagram Social Media on Brand Image. The concept of this research uses Cyber Community theory. This research uses a quantitative approach with a positivism paradigm. The method in this research is the survey method. The results showed that there was a significant influence between Instagram social media and brand image on The Sounds Project's Instagram account, with an influence value of 0.140 or 14%. Entered into the weak category. With that it can be concluded that the use of Instagram social media is one of the factors that influence the brand image of The Sounds Project. Keywords : Social Media, Instagram, Brand Image Media sosial Instagram kini sangat marak digunakan untuk meningkatkan Brand Image oleh perusahaan-perusahaan. Hal ini juga yang dilakukan oleh The Sounds Project untuk meningkatkan Brand Image event-nya.Penelitian ini bertujuan untuk mengetahui pengaruh Media Sosial Instagram The Sounds Project Terhadap Brand Image. Konsep penelitian ini menggunakan teori Cyber Community. Penelitian ini menggunakan pendekatan kuantitatif dengan paradigma positivism. Metode dalam penelitian ini adalah metode survei. Kuisioner tersebut telah disebarkan kepada 100 followers Instagram The Sounds ProjectHasil penelitian menunjukan bahwa adanya pengaruh yang signifikan antara media sosial Instagram dan brand image terhadap akun instagram The Sounds Project, dengan nilai pengaruh 0,140 atau 14%. Masuk ke dalam kategori lemah. Dengan itu dapat disimpulkan bahwa penggunaan media sosial Instagram merupakan salah satu faktor yang mempengaruhi brand image The Sounds Project. Kata Kunci : Media Sosial, Instagram, Brand Image.

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 24 060
Call Number:	SK/42/24/034
NIM/NIDN Creators:	44219010072
Uncontrolled Keywords:	Media Sosial, Instagram, Brand Image
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.38 Sound Recordings/Rekaman Suara 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan 700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait > 778.55 Motion Picture Projection/Proyeksi Gambar Bergerak
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	khalimah
Date Deposited:	27 Feb 2024 02:24
Last Modified:	27 Feb 2024 02:24
URI:	http://repository.mercubuana.ac.id/id/eprint/86565

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