MARPAUNG, LIA NATALIA (2024) PENGARUH LITERASI KEUANGAN,MOTIVASI INVESTASI, DAN PENGETAHUAN TEKNOLOGI TERHADAP MINAT INVESTASI (Studi pada Mahasiswa Manajemen Universitas Mercu Buana). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This research aims to analyze the influence of financial literacy, investment motivation and technological knowledge on the investment interest of management students at Mercu Buana University. Interest in investing in Indonesia has indeed increased, even on par with Malaysia, but it is said that it is not yet comparable to the population of Indonesia. The increase in investment was largely dominated by East Asia, such as Japan and South Korea. The importance of investment encourages BEI to collaborate with universities. However, students' interest in investing is still low due to limited student literacy, motivation and technological knowledge. It is suspected that the factors that influence students' interest in investing at Mercu Buana University Jakarta are financial literacy, motivation and technological knowledge about investing. The population in this study were Management students at Mercu Buana University. The sample used in this research was 125 respondents. The sample selection method uses a purposive sampling technique, namely taking samples with certain considerations and meeting the criteria. This research uses data processing techniques using Patrial Least Square (PLS). The research results show that Financial Literacy, Investment Motivation, and Technology Knowledge have a positive and significant effect on Investment Interest. Keywords : Financial Literacy, Investment Motivation, Technology Knowledge, Investment and Investment Interest Penelitian ini bertujuan untuk menganalisis Pengaruh Literasi Keuangan,Motivasi Investasi,dan Pengetahuan Teknologi terhadap Minat Investasi Mahasiswa Manajemen Universitas Mercu Buana. Minat berinvestasi di Indonesia telah meningkat bahkan sejajar dengan Malaysia namun dikatakan belum sebanding dengan jumlah penduduk Negara Indonesia. Peningkatan investasi banyak dikuasai Asia Timur seperti Jepang dan Korea Selatan. Pentingnya investasi menggerakkan BEI untuk berkerja sama dengan perguruan tinggi. Namun minat mahasiswa untuk berinvestasi masih rendah karena terbatasnya literasi,motivasi,dan pengetahuan teknologi mahasiswa. Diduga faktor yang mempengaruhi minat berinvestasi pada mahasiswa Universitas Mercu Buana Jakarta ialah literasi keuangan,motivasi,dan pengetahuan teknologi akan berinvestasi. Populasi dalam penelitian ini adalah mahasiswa Manajemen Univeritas Mercu Buana. Sampel yang digunakan dalam penelitian ini sebanyak 125 responden. Metode pemilihan sampel menggunakan teknik purposive sampling, yaitu pengambilan sampelnya dengan pertimbangan yang tertentu dengan kriteria yang dipenuhi. Penelitian ini menggunakan teknik pengolahan data menggunakan Patrial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa Literasi Keuangan, Motivasi Investasi, dan Pengetahuan Tekonologi berpengaruh positif dan signifikan terhadap Minat Investasi Kata Kunci : Literasi Keuangan, Motivasi Berinvestasi, Pengetahuan Teknologi, Investasi dan Minat Investasi Mahasiswa Manajemen Universitas Mercu Buana
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