KOBAN, DONATUS PAUL RAJA (2023) PEMBUATAN KONTEN DIGITAL INSTAGRAM KEDAI ENAK SEMUA UNTUK MENINGKATKAN BRAND AWERNES. S1 thesis, Universitas Mercu Buana.
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Abstract
The Covid-19 pandemic that hit Indonesia in the last two years has had a major impact on the people's economy, especially in the food and beverage sector. This is due to a lack of knowledge regarding the importance of marketing communications and technology for business owners. In the current era of social media, it is important to pay attention to content to build engagement and increase brand awareness. TAPN focuses on providing assistance in creating content that can build engagement with interesting and varied content from Kedai Delicious products through product photo training and editing training and selecting digital promotional media publications. After participating in this activity, business actors have the ability to create digital promotional content which can be done easily and quickly with just a smartphone, studio box, and Canva. It is hoped that after this activity, business actors will consistently carry out branding so that consumers can see and be interested so that they can create the right brand awareness on social media. Keywords: Brand Awareness, Branding, Creative Content, Social Media Pandemi Covid-19 yang melanda Indonesia pada Dua tahun belakangan sangat berdampak pada perekonomian masyarakat, terutama pada bidang makanan dan minuman. Hal ini disebabkan karena kurangnya pengetahuan mengenai pentingnya komunikasi pemasaran dan teknologi bagi para pemilik usaha. Pada era media sosial saat ini, Sebuah konten penting diperhatikan untuk membangun engagement serta dapat meningkatkan brand awareness. Pada TAPN ini berfokus memberikan pendampingan dalam pembuatan konten yang dapat membangun engagement dengan konten-konten yang menarik dan bervariasi dari produk Kedai enakksemua melalui pelatihan foto produk dan pelatihan editing dan pemilihan publikasi media promosi digital. Setelah mengikuti kegiatan ini, pelaku usaha memiliki kemampuan membuat konten promosi digital yang dilakukan dengan mudah dan cepat hanya dengan smartphone, studio box, dan Canva. Diharapkan setelah kegiatan ini, para pelaku usaha secara konsisten dalam melakukan branding agar para konsumen dapat melihat dan tertarik sehingga bisa menciptakan brand awareness yang tepat di media sosial. Kata Kunci: Brand Awareness, Branding, Konten Kreatif, Media Sosial
| Item Type: | Thesis (S1) |
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| Call Number CD: | FK/PKP. 23 063 |
| NIM/NIDN Creators: | 44318010012 |
| Uncontrolled Keywords: | Brand Awareness, Branding, Konten Kreatif, Media Sosial |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.1 Advertising/Periklanan |
| Divisions: | Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 10 Nov 2023 02:20 |
| Last Modified: | 10 Nov 2023 02:20 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/84093 |
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