FADILLAH, RISKA (2024) ANALISIS RESEPSI PENONTON TERHADAP CITRA DIRI TOKOH LEE MI-HYUN DALAM DRAMA KOREA “MOVING” PADA PLATFORM DISNEY+ HOTSTAR. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Korean drama series as a medium of mass communication provide message content to the audience. The Korean drama "Moving" is available on the Disney+ hotstar platform, which is an online film platform as a form of new media. "Moving" is widely discussed because it is seen by the audience through their comments on social media has a good storyline and impressive characters. One of them is the main character Lee Mi-Hyun who managed to attract the attention of the audience of the Korean drama "Moving" because of her role as a single mother. This study aims to determine the audience's reception to the self-image of Lee Mi-Hyun's character in the Korean Drama Series "Moving". This study uses the concept of self-image forming factors by Mappiare (Andarwati, 2016) physical state, clothing and jewelry, peers, and family circumstances. The concept of Zorawar (2012) is first impression as one of the factors forming self-image. This research approach is qualitative with a constructivist paradigm. The research method used was the analysis of the reception of Stuart Hall. The data collection technique uses focus group discussion (FGD) with five informants consisting of company employees and business people. The results showed that the audience's meaning of Lee Mi-Hyun's self-image was different. Informants are divided into three positions: dominant hegemony, negotiation, and opposition. There is a dominant hegemony informant who means that factors such as physical state, clothing and jewelry are interpreted to support the self-image of Lee Mi-Hyun. There are also informants with negotiating and opposing positions in giving their own meaning based on their views and experiences on factors shaping the image of peers and family circumstances. Keywords: reception, audience, self-image, korean drama, new media Series drama Korea sebagai media komunikasi massa memberikan isi pesan terhadap penontonnya. Drama Korea "Moving" tersedia di platform Disney+ hotstar, yang merupakan platform film online sebagai bentuk media baru (new media). "Moving" ramai diperbincangkan karena dipandang oleh penonton lewat komentar – komentar mereka di media sosial memiliki alur cerita yang bagus dan tokoh-tokoh yang mengesankan. Salah satunya adalah tokoh utama Lee Mi-Hyun yang berhasil menarik perhatian penonton drama Korea "Moving" karena perannya sebagai ibu tunggal. Penelitian ini bertujuan untuk mengetahui resepsi penonton terhadap citra diri tokoh Lee Mi-Hyun dalam Series Drama Korea "Moving”. Penelitian ini menggunakan konsep faktor pembentuk citra diri oleh Mappiare (Andarwati, 2016) keadaan fisik, pakaian dan perhiasan, teman-teman sebaya, dan keadaan keluarga. Adapun konsep dari Zorawar (2012) yaitu kesan pertama sebagai salah satu faktor membentu citra diri. Pendekatan penelitian ini adalah kualitatif dengan paradigma konstruktivis. Metode penelitian yang digunakan adalah analisis resepsi Stuart Hall. Teknik pengumpulan data menggunakan focus group discussion (FGD) dengan lima informan yang terdiri dari karyawan perusahaan dan pelaku bisnis. Hasil penelitian menunjukkan pemaknaan penonton terhadap citra diri tokoh Lee Mi-Hyun berbeda-beda. Informan terbagi menjadi tiga posisi yaitu hegemoni dominan, negosiasi, dan oposisi. Terdapat informan hegemoni dominan yang memberikan makna bahwa faktor keadaan fisik, pakaian dan perhiasan dimaknai mendukung citra diri tokoh Lee Mi-Hyun. Terdapat pula informan dengan posisi negosiasi dan oposisi dalam memberi makna sendiri berdasarkan pandangan dan pengalaman mereka pada faktor pembentuk citra teman – teman sebaya dan keadaan keluarga. Kata kunci: resepsi, penonton, citra diri, drama korea, media baru
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44219120090 |
| Uncontrolled Keywords: | resepsi, penonton, citra diri, drama korea, media baru |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 02 Apr 2024 07:15 |
| Last Modified: | 02 Apr 2024 07:15 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/82547 |
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