MOHAMMAD, YUNAN HELMI GAZHALI (2022) PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, DAN ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP MINAT BELI PADA BLIBLI.COM. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to analyze the effect of perceived ease of use, perceived usefulness and electronic word of mouth (EWOM) on buying interest on blibli.com. The population in this study are all users of the blibli.com application who are domiciled in Jakarta. The sample used is 100 respondents. The method of data collection used a survey method with the research instrument in the form of a questionnaire. The data analysis method used is Partial Least Square – Structural Equation Model (PLS-SEM) with the help of SMARTPLS software. The results showed that perceived ease of use had a positive and significant effect on buying interest. The perceived usefulness variable has a positive and significant effect on buying interest. The variable electronic word of mouth (e-wom) has a positive and significant effect on buying interest. Keywords: Perceived Ease of Used, Perceived Usefulness, EWOM, Buying Interest Penelitian ini bertujuan untuk menganalisis pengaruh perceived ease of used, perceived usefulness dan electronic word of mouth (EWOM) terhadap minat beli pada Blibli.com. Populasi dalam penelitian ini adalah seluruh pengguna aplikasi blibli.com yang berdomisili di Jakarta. Sampel yang dipergunakan sebanyak 100 responden. Metode pengumpulan data menggunakan metode survey dengan instrumen penelitian berupa kuesioner. Metode analisis data yang digunakan adalah Partial Least Square – Structural Equation Model (PLS-SEM) dengan bantuan software SMARTPLS. Hasil penelitian menunjukkan bahwa perceived ease of used berpengaruh positif dan signifikan terhadap minat beli. Variabel perceived usefulness berpengaruh positif dan signifikan terhadap minat beli. Variabel electronic word of mouth (e-wom) berpengaruh positif dan signifikan terhadap minat beli. Kata Kunci: Perceived Ease of Used, Perceived Usefulness, EWOM, Minat Beli
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 23 255 |
| Call Number: | SE/31/23/334 |
| NIM/NIDN Creators: | 43117010265 |
| Uncontrolled Keywords: | Perceived Ease of Used, Perceived Usefulness, EWOM, Minat Beli |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | khalimah |
| Date Deposited: | 30 Oct 2023 02:13 |
| Last Modified: | 30 Oct 2023 02:13 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/82496 |
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