Cedric, Dave (2022) MEDIA PLACEMENT PROMOSI PENJUALAN THE KOFFEE BAR MELALUI MEDIA SOSIAL INSTAGRAM (JANUARI – JUNI 2021). S1 thesis, Universitas Mercu Buana - Menteng.
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Abstract
Laporan Tugas Akhir Peduli Negeri ini dibuat bertujuan untuk membantu mitra Usaha The Koffee Bar yang berlokasi di Jakarta Barat, dalam pembuatan konten media sosial instagram. Kegiatan pendampingan ini berlangsung selama 6 bulan (Januari – Juni 2021). Metode yang digunakan dalam Tugas Akhir Peduli Negeri ini adalah observasi langsung, diskusi, praktek, dan simulasi. Sebelum melakukan pendampingan penempatan media dan mengapa menggunakan Instagram sebagai instrument marketing agar The Koffeee Bar tersebut mengetahui kapan waktu yang baik dalam posting serta dalam pembuatan campaign yang menarik untuk meningkatkan awarenes. Selain itu pembuatan iklan dan linktree untuk menunjang keberlangsungan daripada The Koffee Bar. This Peduli Negeri Final Project report was created to help business partners of The Koffee Bar, located in West Jakarta, in creating Instagram social media content. This mentoring activity lasts for 6 months (January – June 2021). The method used in this State Care Final Project is direct observation, discussion, practice, and simulation. Before assisting with media placement and why using Instagram as a medium so that The Koffeee Bar marketing knows when it's a good time to post and create interesting campaigns to raise awareness. In addition, the creation of advertisements and linktrees to support the sustainability of The Koffee Bar.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44317120007 |
| Uncontrolled Keywords: | Promotion Strategy, Coffee Shop, Social Media, Awareness Strategi Promosi,Coffee Shop,Social Media,Awareness |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan |
| Divisions: | Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran |
| Depositing User: | PANCA LEGA SILABAN |
| Date Deposited: | 22 Aug 2023 04:03 |
| Last Modified: | 22 Aug 2023 04:03 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/80178 |
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