HAURA, NABILA (2021) PENGARUH CITRA MEREK, PROMOSI, DAN KUALITAS WEBSITE TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT ONLINE (Studi Pada Aplikasi Website Pegipegi.com). S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (COVER)
COVER-digabungkan - Nabila Haura.pdf Download (255kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
BAB 1 - Nabila Haura.pdf Restricted to Registered users only Download (239kB) |
|
|
Text (BAB II)
BAB II - Nabila Haura.pdf Restricted to Registered users only Download (277kB) |
|
|
Text (BAB III)
BAB III - Nabila Haura.pdf Restricted to Registered users only Download (190kB) |
|
|
Text (BAB IV)
BAB IV - Nabila Haura.pdf Restricted to Registered users only Download (265kB) |
|
|
Text (BAB V)
BAB V - Nabila Haura.pdf Restricted to Registered users only Download (84kB) |
|
|
Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA - Nabila Haura.pdf Restricted to Registered users only Download (202kB) |
|
|
Text (LAMPIRAN)
LAMPIRAN - Nabila Haura.pdf Restricted to Registered users only Download (361kB) |
Abstract
The purpose of this research is to identify the brand image, promotion, and website quality in influencing consumer purchasing decisions on the Pegipegi.com website application. because the population is not limited, the sampling using the formula Hair et al. The definition of Hair et al (2010) states that the number of samples as respondents must be adjusted to the number of question indicators used in the questionnaire, assuming n x 10 observed variables (indicators) so that the number of samples taken is 150 respondents. Methods of data collection using survey methods, the research instrument is a questionnaire distributed online. Data analysis method using Partial Least Square. This study proves that there is no influence between a brand image on purchasing decisions, there is a significant influence between promotion on purchasing decisions, and that there is a significant influence between website quality on buyer decisions. Keywords: Brand Image, Promotion, Website Quality, Purchase Decision Penelitian ini bertujuan untuk mengidentifikasi citra merek, promosi, dan kualitas website dalam mempengaruhi keputusan pembelian konsumen pada aplikasi website Pegipegi.com. karena populasi tidak terbatas maka pengambilan sampel menggunakan rumus Hair et al. Definisi Hair, et al (2010) bahwa banyaknya sampel sebagai responden harus disesuaikan dengan banyaknya indikator pertanyaan yang digunakan pada kuisioner, dengan asumsi n x 10 observed variable (indikator) sehingga jumlah sample yang diambil adalah sebesar 150 responden. Metode pengumpulan data menggunakan metode survey , dengan instrumen penelitian adalah kuesioner yang disebar secara online. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa tidak adanya pengaruh antara citra merek terhadap keputusan pembelian, ada pengaruh yang signifikan antara promosi terhadap keputusan pembelian dan adanya pengaruh yang signifikan antara kualitas website terhadap keputusan pembelin. Kata kunci : Citra Merek, Promosi, Kualitas Website, Keputusan Pembelian
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43117010096 |
| Uncontrolled Keywords: | Citra Merek, Promosi, Kualitas Website, Keputusan Pembelian |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 31 Jul 2023 02:29 |
| Last Modified: | 31 Jul 2023 02:29 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/79843 |
Actions (login required)
 |
View Item |
