PENGARUH BRAND AMBASSADOR, HARGA DAN IKLAN DI TELEVISI TERHADAP KEPUTUSAN PEMBELIAN LIPSTIK MAYBELLINE (Studi pada kalangan Penari di Slipi Kemanggisan Jakarta Barat

DEWI, KARINA PUTRI (2021) PENGARUH BRAND AMBASSADOR, HARGA DAN IKLAN DI TELEVISI TERHADAP KEPUTUSAN PEMBELIAN LIPSTIK MAYBELLINE (Studi pada kalangan Penari di Slipi Kemanggisan Jakarta Barat. S1 thesis, Universitas Mercu Buana Jakarta.

	Text (HAL COVER) BERKAS BISMILLAH - karina putri dewi.pdf Download (465kB)
	Text (BAB I) BAB I BISMILLAH - karina putri dewi.pdf Restricted to Registered users only Download (210kB)
	Text (BAB II) BAB II BISMILLAH - karina putri dewi.pdf Restricted to Registered users only Download (311kB)
	Text (BAB III) BAB III BISMILLAH - karina putri dewi.pdf Restricted to Registered users only Download (269kB)
	Text (BAB IV) BAB IV BISMILLAH - karina putri dewi.pdf Restricted to Registered users only Download (426kB)
	Text (BAB V) BAB V BISMILLAH - karina putri dewi.pdf Restricted to Registered users only Download (105kB)
	Text (DAFTAR PUSTAKA) DAFTAR PUSTAKA BISMILLAH - karina putri dewi.pdf Restricted to Registered users only Download (151kB)
	Text (LAMPIRAN) LAMPIRAN BISMILLAH - karina putri dewi.pdf Restricted to Registered users only Download (850kB)

Abstract

The purpose of this study is to empirically from several variables that influence Purchasing Decisions. There are three variables that is Brand Ambassador, Price and Advertising on Television. This research uses 100 respondents in the Dancer in Slipi Kemanggisan West Jakarta were taken by Fed Up Sampling method. Analysis tool used is multiple liniear regression. The result of this study indicate that in a persistent as variable advertising on Brand Ambassador, Price and Advertising on Television on Purchasing Decisions. Only the variable of advertising as partial, Literally the variable of Brand Ambassador and Price not significant with the Purchasing Decisions. Keyword : Brand Ambassador, Price, Advertising on Television and Purchasing Decisions. Tujuan penelitian ini adalah untuk menguji secara empiris dari beberapa variabel yang mempengaruhi Keputusan Pembelian. Ada tiga variabel yaitu Brand Ambassador, Harga dan Iklan di Televisi. Penelitian ini menggunakan 100 responden pada kalangan penari di Slipi Kemanggisan Jakarta Barat yang diambil dengan metode Sampling Jenuh. Alat analisis yang digunakan adalah regresi linier berganda. Hasil penelitian ini menunjukan bahwa secara parsial semua variabel yaitu Brand Ambassador, Harga dan Iklan di Televisi berpengaruh terhadap Keputusan Pembelian. Variabel Iklan di Televisi saja yang mempengaruhi Keputusan Pembelian secara parsial, sedangkan variabel Brand Ambassador dan Harga berpengaruh tidak signifikan terhadap Keputusan Pembelian. Kata kunci : Brand Ambassador, Harga, Iklan di Televisi, dan Keputusan Pembelian

Item Type:	Thesis (S1)
NIM/NIDN Creators:	43114010228
Uncontrolled Keywords:	Brand Ambassador, Harga, Iklan di Televisi, dan Keputusan Pembelian
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	ADELINA HASNA SETIAWATI
Date Deposited:	26 Jul 2023 08:47
Last Modified:	26 Jul 2023 08:47
URI:	http://repository.mercubuana.ac.id/id/eprint/79660

Actions (login required)

View Item