PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI KEGUNAAN DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN KEMBALI BCA MOBILE APPS

YOGA, ADI (2021) PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI KEGUNAAN DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN KEMBALI BCA MOBILE APPS. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research is to find out the influence of perceived ease of use, perceived usefulness, Trust to Behavioral Intention to Use BCA Mobile Apps. This study was conducted on 140 respondents using an associative quantitative approach. Data analysis used is structural equation modeling (SEM). The results showed that the perceived ease of use has a positive and significant effect on the behavioral intention to use, perceived usefulness has a positive and significant effect on the behavioral intention to use, trust has a positive and significant effect on the behavioral intention to use. Keywords: Perceived Ease of Use, Perceived Usefulness, Trust, Behavioral Intention to Use. Penelitian ini untuk mengetahui pengaruh persepsi kemudahan penggunaan, persepsi kegunaan dan kepercayaan terhadap minat menggunakan kembali BCA Mobile Apps. Penelitian ini dilakukan terhadap 140 responden dengan menggunakan pendekatan kuantitatif asosiatif. Analisis data yang digunakan adalah Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa persepsi kemudahan penggunaan berpengaruh positif dan signifikan terhadap minat menggunakan kembali, persepsi kegunaan berpengaruh positif dan signifikan terhadap minat menggunakan kembali, kepercayaan berpengaruh positif dan signifikan terhadap minat menggunakan kembali. Kata kunci: Persepsi Kemudahan Penggunaan, Persepsi Kegunaan, Kepercayaan, Minat Menggunakan Kembali.

Item Type: Thesis (S1)
NIM/NIDN Creators: 43116110381
Uncontrolled Keywords: Persepsi Kemudahan Penggunaan, Persepsi Kegunaan, Kepercayaan, Minat Menggunakan Kembali
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 25 Jul 2023 04:41
Last Modified: 25 Jul 2023 04:41
URI: http://repository.mercubuana.ac.id/id/eprint/79570

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