SETIAWAN, WAHYU (2021) PENGARUH DAYA TARIK WISATA, FASILITAS PELAYANAN, KEPUASAN WISATAWAN TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN (Studi pada Taman Safari Indonesia Cisarua Bogor). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Cisarua Bogor Safari Park is one of the ecotourism bestin Indonesia. Because in addition to being a recreational area, this tourist destination is included in an animal conservation institution. The purpose of this study was to determine and analyze the influence of tourist attraction, service facilities, tourist satisfaction on the interest of visiting tourists to study at the Cisarua Safari Park, Bogor. This type of research is a causal analysis with a quantitative approach. The sample in this study were 145 respondents with purposive sampling. Data collection techniques using a questionnaire. With data analysis method Variance Based Structural Equation Model with analysis tool Smart-PLS 3.2.9. The results of this study indicate that tourist attraction has a positive and significant influence on the interest of returning tourists. Service facilities have a positive and significant effect on the interest of returning tourists and tourist satisfaction has a positive and significant influence on the interest of returning tourists. Keywords: Tourist Attractions, Service Facilities, Tourist Satisfaction, Interest in Revisiting Tourists Taman Safari Cisarua Bogor merupakan salah satu ekowisata terbaik di Indonesia. Karena selain menjadi area rekreasi, destinasi wisata ini termasuk dalam lembaga konservasi satwa. Tujuan penelitian ini adalah untuk mengetahui dan menganalisa Pengaruh Daya Tarik Wisata, Fasilitas Pelayanan, Kepuasan Wisatawan Terhadap Minat Berkunjung Kembali Wisatawan Studi pada Taman Safari Cisarua Bogor. Jenis penelitian ini adalah analisis kausal dengan pendekatan kuantitatif. Sampel pada penelitian ini sebanyak 145 responden dengan pengambilan sampel Purposive Sampling. Teknik pengumpulan data dengan menggunakan kuesioner. Dengan metode analisis data Variance Based Structural Equation Model dengan alat analisis Smart-PLS 3.2.9. Hasil penelitian ini menunjukkan daya tarik wisata memiliki pengaruh positif dan signifikan terhadap minat berkunjung kembali wisatawan. Fasilitas pelayanan memiliki pengaruh positif dan signifikan terhadap minat berkunjung kembali wisatawan dan kepuasan wisatawan memiliki pengaruh positif dan signifikan terhadap minat berkunjung kembali wisatawan. Kata kunci: Daya Tarik Wisata, Fasilitas Pelayanan, Kepuasan Wisatawan, Minat Berkunjung Kembali Wisatawan.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43117010084 |
| Uncontrolled Keywords: | Daya Tarik Wisata, Fasilitas Pelayanan, Kepuasan Wisatawan, Minat Berkunjung Kembali Wisatawan. |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 13 Jul 2023 07:39 |
| Last Modified: | 13 Jul 2023 07:39 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/79118 |
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