BADIRIS, JONATHAN (2021) PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SEPATU VANS. S1 thesis, Universitas Mercu Buana Jakarta.
|
Other (COVER)
COVER - Jonathan Badiris.PDF Download (870kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/other.png) |
Other (BAB I)
Bab1 - Jonathan Badiris.PDF Restricted to Registered users only Download (226kB) |
|
|
Other (BAB II)
Bab2 - Jonathan Badiris.PDF Restricted to Registered users only Download (299kB) |
|
|
Other (BAB III)
Bab3 - Jonathan Badiris.PDF Restricted to Registered users only Download (294kB) |
|
|
Other (BAB IV)
Bab4 - Jonathan Badiris.PDF Restricted to Registered users only Download (493kB) |
|
|
Other (BAB V)
Bab5 - Jonathan Badiris.PDF Restricted to Registered users only Download (209kB) |
|
|
Other (DAFTAR PUSTAKA)
Daftar pustaka - Jonathan Badiris.PDF Restricted to Registered users only Download (166kB) |
|
|
Other (LAMPIRAN)
Lampiran - Jonathan Badiris.PDF Restricted to Registered users only Download (394kB) |
Abstract
This study aims to analyze brand image, product quality and price perceptions on purchasing decisions on Vans shoes consumers. The population in this study are consumers of Vans shoes. Sampling using the convenience sampling method obtained a number of 100 respondents. Data analysis method using Partial Least Square. This study proves that brand image, product quality and price perception have a significant and positive effect on purchasing decisions for Vans shoes. Key Word: Brand Image, Quality Product, Price, Purchase Decision. Penelitian ini bertujuan untuk menganalisis citra merek, kualitas produk dan persepsi harga terhadap keputusan pembelian pada konsumen sepatu Vans. Populasi dalam penelitian ini adalah konsumen konsumen sepatu Vans. Pengambilan sampel menggunakan metode convenicence sampling yang didapat sejumlah 100 responden. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa citra merek, kualitas produk dan persepsi harga berpengaruh secara signifikan dan positif terhadap keputusan pembelian sepatu Vans. Kata Kunci: Citra Merek, Kualitas Produk, Harga, Keputusan Pembelian.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43116110369 |
| Uncontrolled Keywords: | Citra Merek, Kualitas Produk, Harga, Keputusan Pembelian. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 13 Jul 2023 03:22 |
| Last Modified: | 13 Jul 2023 03:22 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/79099 |
Actions (login required)
 |
View Item |
