PENGARUH DESAIN PRODUK, FITUR PRODUK DAN KUALITAS PRODUK TERHADAP MINAT BELI MOBIL MITSUBISHI XPANDER

KURNIAWAN, AHMAD RAFLI (2021) PENGARUH DESAIN PRODUK, FITUR PRODUK DAN KUALITAS PRODUK TERHADAP MINAT BELI MOBIL MITSUBISHI XPANDER. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of product design, product features and product quality on buying interest in Mitsubishi Xpander cars. This research design uses quantitative descriptive method. The sampling technique used is the hair technique where the indicator is multiplied by 5 to 10. The number of samples required is 240 samples. The results showed that product quality had a positive and significant effect on buying interest in Mitsubishi Xpander cars with a significant value of 2.41. Keyword: Product Design, Product Features, Product Quality, and Buying Interest Penelitian ini bertujuan untuk mengetahui pengaruh Desain Produk,Fitur Produk dan Kualitas Produk terhadap Minat beli Mobil Mitsubishi Xpander. Desain penelitian ini menggunakan metode metode deskriptif kuantitatif. Teknik sampling yang digunakan adalah Teknik hair dimana indicator dikalikan 5 sampai 10. Jumlah sampel yang dibutuhkan adalah 240 sampel. Hasil penelitian menunjukkan bahwa Kualitas Produk berpengaruh Positif dan signifikan terhadap minat beli Mobil Mitsubishi Xpander dengan Nilai signifikan 2.41. Keyword: Desain Produk, Fitur Produk, Kualitas Produk, Dan Minat Beli

Item Type: Thesis (S1)
NIM/NIDN Creators: 43115120224
Uncontrolled Keywords: Desain Produk, Fitur Produk, Kualitas Produk, Dan Minat Beli
Subjects: 700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 726 Buildings for Religious Architecture/Arsitektur Bangunan Keagamaan > 726.5 Church Architecture/Arsitektur Gereja > 726.51 Design, Decoration, Construction of Structural Elements/Desain, Dekorasi, Struktur
800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: CALVIN PRASETYO
Date Deposited: 10 Jul 2023 03:07
Last Modified: 10 Jul 2023 03:07
URI: http://repository.mercubuana.ac.id/id/eprint/78900

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