FADHLILLAH, MUHAMAD LUTHFI (2020) PERANCANGAN VISUAL BRANDING JASA MAKEUP ADEIRENA DI TANGERANG. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
ADEIRENA MUA is one of the young Makeup Artists in tangerang known since the Vocational School at Prima Unggul in 2013 started with extra curricular models in the Vocational School. Then one of her teachers taught her extra-curricular Makeup for the medeling needs. Until now ADEIRENA MUA still serves the needs of Makeup Wedding in Tangerang and surrounding areas. By having Makeup skills without eyebrow shaving, always following Makeup trends in every age and having lower prices in the middle class. The large number of Makeup Wedding needs in this era makes new competitors emerge and those who have been innovating for a long time show themselves to the public. So that the need for Branding that attracts and highlights the characteristics and velue that is in ADEIRENA MUA in order to continue to compete with its competitors. Keywords: Makeup Artist, Branding ADEIRENA MUA is one of the young Makeup Artists in tangerang known since the Vocational School at Prima Unggul in 2013 started with extra curricular models in the Vocational School. Then one of her teachers taught her extra-curricular Makeup for the medeling needs. Until now ADEIRENA MUA still serves the needs of Makeup Wedding in Tangerang and surrounding areas. By having Makeup skills without eyebrow shaving, always following Makeup trends in every age and having lower prices in the middle class. The large number of Makeup Wedding needs in this era makes new competitors emerge and those who have been innovating for a long time show themselves to the public. So that the need for Branding that attracts and highlights the characteristics and velue that is in ADEIRENA MUA in order to continue to compete with its competitors. Keywords: Makeup Artist, Branding ADEIRENA MUA adalah salah satu Makeup Artist muda di tangerang yang dikenal sejak masa SMK di Prima Unggul tahun 2013 berawal dari ekstra kulikuler modelin yang ada di SMK. Lalu salah satu gurunya ibu dyah mengajari makeup di ekstra kulikuler untuk kebutuhan medeling tersebut. Sampai sekarang ADEIRENA MUA masih melayani kebutuhan Makeup Wedding di Tangerang dan sekitarnya. Dengan memiliki keahlian Makeup tanpa cukur alis, selalu mengikuti tren Makeup di setiap zaman dan memiliki harga yang lebih murah dikelas menengah. Banyaknya kebutuhan Makeup Wedding di zaman ini membuat para pesaing baru bermunculan dan yang sudah lama pun berinovasi dalam menunjukan diri kepada masyarakat. Sehingga dibutuhkannya Branding yang menarik dan menonjolkan ciri khas dan juga velue yang ada pada ADEIRENA MUA agar dapat terus bersaing dengan kompetitornya. Kata Kunci: Makeup Artist, Branding
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