PURNAMASARI, ERIN (2022) PENGARUH RELIGIOSITAS DAN KESADARAN KESEHATAN PADA KEPERCAYAAN MEREK MADU BEE TERHADAP NIAT MEMBELI. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
01 Cover.pdf Download (455kB) | Preview |
|
|
Text (ABSTRAK)
02 Abstrak.pdf Download (21kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
03 Bab 1.pdf Restricted to Registered users only Download (325kB) |
|
|
Text (BAB II)
04 Bab 2.pdf Restricted to Registered users only Download (335kB) |
|
|
Text (BAB III)
05 Bab 3.pdf Restricted to Registered users only Download (318kB) |
|
|
Text (BAB IV)
06 Bab 4.pdf Restricted to Registered users only Download (549kB) |
|
|
Text (BAB V)
07 Bab 5.pdf Restricted to Registered users only Download (147kB) |
|
|
Text (DAFTAR PUSTAKA)
08 Daftar Pustaka.pdf Restricted to Registered users only Download (341kB) |
|
|
Text (LAMPIRAN)
09 Lampiran.pdf Restricted to Registered users only Download (1MB) |
Abstract
This study aims to analyze the effect of religiosity and health awareness on honey bee brand trust on purchase intention. The population in this study are prospective consumers who have never bought Bee honey products. The type of data in this study is primary data. The sampling technique uses non-probability. The sample according to these criteria amounted to 110 respondents using a quantitative descriptive approach. The data analysis method used is PLS (Partial Least Square) technique through the SmartPLS statistical software, with a questionnaire research instrument. Therefore, the results of this study indicate that religiosity has a positive and significant effect on brand trust, awareness of health has a positive and significant effect on brand trust, religiosity has a positive and significant effect on purchase intention, awareness of health has a positive and significant effect on purchase intention and brand trust. positive and significant effect on purchase intention. Keywords: Religiosity, Awareness Of Health, Brand Trust, Purchase Intention Penelitian ini bertujuan untuk menganalisa pengaruh religiositas dan kesadaran Kesehatan pada kepercayaan merek madu bee terhadap niat membeli. Populasi dalam penelitian ini adalah calon konsumen yang belum pernah membeli produk madu Bee. Jenis data dalam penelitian ini adalah data primer. Teknik pengambilan sample menggunakan non probabilitas. Sample yang sesuai dengan kriteria tersebut berjumlah 110 responden dengan menggunakan pendekatan deskriptif kuantitatif. Metode analisis data yang digunakan adalah teknis PLS (Partial Least Square) melalui software statistic SmartPLS, dengan instrumen penelitian kuisioner. Oleh karena itu hasil penelitian ini menunjukkan bahwa religiositas berpengaruh positif dan signifikan terhadap kepercayaan merek, kesadaran kesehatan berpengaruh positif dan signifikan terhadap kepercayaan merek, religiositas berpengaruh positif dan signifikan terhadap niat beli, kesadaran kesehatan berpengaruh positif dan signifikan terhadap niat beli dan kepercayaan merek berpengaruh positif dan signifikan terhadap niat beli. Kata Kunci : Religiositas, Kesadaran Kesehatan, Kepercayaan Merek, Niat beli
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 22 353 |
| NIM/NIDN Creators: | ERIN |
| Uncontrolled Keywords: | Religiositas, Kesadaran Kesehatan, Kepercayaan Merek, Niat beli |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental 200 Religion/Agama > 200. Religion/Agama 200 Religion/Agama > 200. Religion/Agama > 200.1-200.9 Standars Subdivision of Religion/ Subdivisi Standar dari Agama 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ADELINA HASNA SETIAWATI |
| Date Deposited: | 09 Jan 2023 08:21 |
| Last Modified: | 09 Jan 2023 08:21 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/73246 |
Actions (login required)
 |
View Item |
