BUDAYA PARTISIPASI DAN IDENTITAS FANDOM RIA RICIS DI INSTAGRAM

Andriyani, Dian (2022) BUDAYA PARTISIPASI DAN IDENTITAS FANDOM RIA RICIS DI INSTAGRAM. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

Fandom terbentuk dari orang-orang yang memiliki minat yang sama terhadap sebuah produk budaya dan kemudian mereka berkumpul dalam sebuah kelompok. Penggemar adalah mereka yang berjejaring dan partisipatif. Ada kaitan antara keanggotaan fandom dengan agregasi dan identifikasi penggemar, yang menunjukkan bahwa fandom adalah sebuah subyek fenomena kelompok yang berhubungan erat dengan identitas kolektif. Tujuan penelitian ini untuk menginvestigasi budaya partisipasi fandom Ria Ricis di Instagram dan bagaimana budaya partisipasi tersebut mengkonstruksi Identitas fandom. Teori yang digunakan dalam penelitian ini adalah teori budaya partisipasi (Henry Jenkins) dan teori identitas sosial (Henry Tajfel). Penelitian ini menggunakan pendekatan kualitatif deskriptif yang berdasarkan pada paradigma konstruktifis dengan metode netnografi, dimana metode ini sesuai dalam melakukan penelitian mengenai budaya dan identitas kelompok dalam sebuah komunitas online. Data diambil dari hasil wawancara terhadap enam narasumber dan observasi terhadap aktifitas penggemar dan postingan yang diunduh dari laman akun fandom Ria Ricis. Analisa tematik dilakukan pada hasil wawancara dan postingan berdasarkan jumlah likes/views, komentar dan repost. Hasil penelitian menunjukkan secara jelas bentuk-bentuk budaya partisipasi Jenkins yang meliputi afiliasi, ekspresi, kolaborasi dan sirkulasi pada aktifitas fandom Ria Ricis di Instagram dan identitas fandom Ria Ricis yang meliputi identifikasi, kategorisasi dan komparasi terkonstuksi melalui aktifitas partisipasi tersebut. Kata kunci: Budaya partisipasi, Identitas Sosial, Fandom, Instagram, Netnogafi. Fandom is formed from people who have the same interest in a cultural product and then they gather in a group. Fans are those who are networked and participative. There is a relationship between fandom membership and fan aggregation and identification, which shows that fandom is a subject of group phenomena that is closely related to collective identity. The purpose of this study is to investigate the participatory culture of Ria Ricis's fandom on Instagram and how this participation culture constructs fandom identity. The theory used in this research is the theory of participatory culture (Henry Jenkins) and the theory of social identity (Henry Tajfel). This study uses a descriptive qualitative approach based on the constructivist paradigm with the netnographic method, where this method is appropriate in conducting research on culture and group identity in an online community. The data was taken from interviews with six sources and observations of fan activities and posts downloaded from the Ria Ricis fandom account page. Thematic analysis was carried out on the results of interviews and posts based on the number of likes/views, comments and reposts. The results show significantly the forms of Jenkins' participatory culture which include affiliation, expression, collaboration and circulation in Ria Ricis's fandom activities on Instagram and Ria Ricis's fandom identity which includes identification, categorization and comparisons constructed through these participation activities. Keywords: Participatory culture, Social Identity, Fandom, Instagram, Netnography.

Item Type:	Thesis (S2)
NIM/NIDN Creators:	55220110080
Uncontrolled Keywords:	Kata kunci: Budaya partisipasi, Identitas Sosial, Fandom, Instagram, Netnogafi. Keywords: Participatory culture, Social Identity, Fandom, Instagram, Netnography.
Subjects:	300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
Divisions:	Pascasarjana > Magister Ilmu Komunikasi
Depositing User:	SITI NOVI NUR CAHYANI
Date Deposited:	07 Jan 2023 07:56
Last Modified:	07 Jan 2023 07:56
URI:	http://repository.mercubuana.ac.id/id/eprint/73181

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