SUYATI, YAYI SURIPITHY SRI (2022) PERANCANGAN VIDEO PROMOSI SANGGAR TARI TRADISIONAL AYODYA PALA DALAM UPAYA MENINGKATKAN BRAND AWARENESS. S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
ABSTRAK Ayodya Pala merupakan lembaga kesenian berbentuk yayasan yang aktif bergerak dalam bidang pelestarian, pelatihan, pendidikan dan pengembangan seni budaya tradisional Indonesia yang berdiri pada 24 April 1980. Konsep pendidikan dan pelatihan seni yang dilaksanakan di Ayodya Pala ternyata diminati dan diterima oleh masyarakat luas, hal ini ditandai dengan telah berdirinya 34 cabang Ayodya Pala aktif dengan jumlah siswa mencapai 2.500 siswa yang terdiri dari anak usia 3 tahun sampai dengan dewasa. Hingga saat ini sanggar tari Ayodya Pala menjadi sanggar yang banyak di ketahui oleh masyarakat, tetapi didalam hal media promosi khususnya media sosial, Ayodya Pala masih kurang memaksimalkannya. Maka dari itu peneliti ingin berkontribusi dalam membuat dan meningkatkan media promosi khususnya pada media sosial serta menjadikannya sebagai media promosi untuk sanggar tersebut. Kata Kunci: Seni Tari, Brand Awareness, Media Promosi ABSTRACT Ayodya Pala is an arts institution in the form of a foundation that is actively engaged in the preservation, training, education and development of traditional Indonesian arts and culture which was established on April 24, 1980. The concept of art education and training carried out at Ayodya Pala is in demand and accepted by the wider community, this is marked by the establishment 34 branches of Ayodya Pala are active with the number of students reaching 2,500 students consisting of children aged 3 years to adults. Until now, the Ayodya Pala dance studio has become a studio that is widely known by the public, but in terms of promotional media, especially social media, Ayodya Pala has still not maximized it. Therefore, researchers want to contribute in creating and improving promotional media, especially on social media and making it a promotional media for Ayodya Pala Key Word: The Art of Dance, Brand Awareness, Promotion Media
| Item Type: | Thesis (S1) |
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| Call Number CD: | FDSK/DKV 22 011 |
| NIM/NIDN Creators: | 42318210017 |
| Uncontrolled Keywords: | Kata Kunci: Seni Tari, Brand Awareness, Media Promosi |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 26 Dec 2022 08:25 |
| Last Modified: | 26 Dec 2022 08:25 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/72836 |
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