RAMADHAN, RIDHO ABDI (2022) ANALISIS PENGARUH HARGA, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOLARIA GRAND GALAXY PARK. S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
Penelitian ini bertujuan untuk menganalisis Harga, Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Solaria Grand Galaxy Park. Populasi dalam penelitian ini adalah 100 konsumen Solaria Grand Galaxy Park. yang pernah berbelanja. Sampel konsumen, dihitung berdasarkan rumus Djarwanto dan Pangestu Subagyo. Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survey, dengan instrument penelitian adalah kuesioner. Metode analisis kuantitatif dengan menggunakan statistik. Penelitian ini membuktikan bahwa Harga positif tidak signifikan pengaruhnya terhadap keputusan pembelian. Promosi positif tidak signifikan pengaruhnya terhadap keputusan pembelian. Kualitas Produk positif signifikan pengaruhnya terhadap keputusan pembelian. Kata Kunci: Harga, Promosi, Kualitas Produk, Keputusan Pembelian This study aims to analyze the price, promotion and product quality of the purchase decision of Solaria Grand Galaxy Park products. The population in this study are 100 consumers of Solaria Grand Galaxy Park. ever satisfied. The consumer sample is calculated based on the Djarwanto and Pangestu Subagyo.. Sampling method using purposive sampling. Methods of data collection using survey methods, with the research instrument is a questionnaire. Quantitative analysis method using statistics. This study proves that the positive price has no significant effect on purchasing decisions. Positive promotion has no significant effect on purchasing decisions. Product quality has a significant positive effect on purchasing decisions. Keywords: Price, Promotion, Product Quality, Purchase Decision
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ 22 002 |
| NIM/NIDN Creators: | 43116210011 |
| Uncontrolled Keywords: | Harga, Promosi, Kualitas Produk, Keputusan Pembelian |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 30 Sep 2022 04:43 |
| Last Modified: | 30 Sep 2022 04:45 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/69717 |
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