SWASTIARMI, ASTRI (2022) ANALISIS TECHNOLOGY ACCEPTANCE MODEL PADA PENGGUNA APLIKASI SAYURBOX SELAMA PANDEMI COVID-19 (Studi Pada Pengguna Aplikasi Sayurbox di DKI Jakarta). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Wabah Covid-19 mengakibatkan banyak aktivitas manusia terganggu dengan keberadaannya, sehingga dibantu dengan adanya teknologi dalam memenuhi kebutuhan sehari-hari dengan lebih efisien dan efektif. Salah satu teknologi yang akan dibahas dalam paparan ini adalah aplikasi Sayurbox yang merupakan aplikasi berbasis teknologi dalam membantu masyarakat berbelanja sayur dan bahan segar lainnya secara online. Penelitian ini memiliki tujan untuk mendiskripsikan dan menganalisis model penerimaan sebuah aplikasi e-commerce yaitu Sayurbox secara utuh berdasarkan lima variabel utama dengan menggunakan teori Technology Acceptance Model. Subjek dalam penelitian ini adalah pengguna aplikasi Sayurbox yang sudah menggunakan layanan aplikasi Sayurbox di DKI Jakarta. Pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling. Data primer yang dihasilkan sebanyak 411 kuesioner yang diolah menggunakan teknik analisis Structural Equation Model. Paradigma yang digunakan dalam penelitian ini adalah paradigma klasik yang mencakup paradigma positivis. Hasil penelitian ini menunjukkan bahwa seluruh hipotesis diterima yaitu persepsi kemudahan penggunaan berpengaruh signifikan positif terhadap persepsi kegunaan. Persepsi kegunaan dan persepsi kemudahan akan penggunaan berpengaruh signifikan positif terhadap sikap akan penggunaan. Sikap akan penggunaan berpengaruh signifikan positif terhadap minat perilaku. Minat perilaku berpengaruh signifikan positif terhadap penggunaan senyatanya dalam menggunakan aplikasi Sayurbox. Mayoritas pengguna aplikasi Sayurbox di DKI Jakarta merupakan perempuan yang berarti mereka lebih memiliki minat perilaku dalam penggunaan aplikasi Sayurbox dalam kehidupan sehari-hari dengan frekuensi dan durasi tertentu. The presence of Covid-19 affected many human's activities, it makes technology to take part in helping human to fulfill their needs to be more efficient and effective. One of them that will be discussed in this explanation is Sayurbox. Sayurbox is one of techbased application that help people to buy some vegetables and other fresh ingredients by online. The purpose of this research are to describe and analyze the acceptance model of Sayurbox application in full based of five main variables by using Technology Acceptance Model (TAM). The variables which have been applied in this research i.e. perceived ease of use, perceived of usefulness, attitude toward using, behavioral intention, and actual use. In this research, the perceived ease of use will be correlated to perceived of usefulness. Perceived ease of use and perceived of usefulness will be connected with attitude toward usage. Furthermore, attitude toward usage will be associated to behavioral intention, and behavioral intention will be linked to actual use. The subject of the research are Sayurbox application users who have been applied it in DKI Jakarta. The sample collection in this research has been done by using purposive sampling. The data was taken from the primary data which has been done by issuing questionnaires. The primary data has resulted 411 questionnaires which can be processed by using SEM (Structural Equation Model) analysis technique by AMOS 22. The paradigm used in this study is the classical paradigm which includes the positivist paradigm. The result of the research shows that perceived ease of use has significantly positive influence to the perceived of usefulness. Perceived of usefulness and perceived ease of use has significantly positive influence to the attitude toward usage. Attitude toward usage has significantly positive influence to the behavioral intention. Behavioral intention has significantly positive influence to the actual use by using Sayurbox application.
| Item Type: | Thesis (S2) |
|---|---|
| NIM/NIDN Creators: | 55220110014 |
| Uncontrolled Keywords: | Technology Acceptance Model, Perceived ease of use, perceived of usefulness, attitude towards using, behavioral intention to use, actual use, Sayurbox, Technology Acceptance Model, persepsi kemudahan penggunaan, persepsi kegunaan, sikap menggunakan, minat perilaku, penggunaan nyata, Sayurbox. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | Priyo Raharjo |
| Date Deposited: | 10 Sep 2022 05:58 |
| Last Modified: | 10 Sep 2022 05:58 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/68954 |
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