PENGARUH GAYA HIDUP, MOTIVASI HEDONIS DAN BUDAYA MINUM KOPI TERHADAP REPURCHASE INTENTION PADA PELANGGAN KOPI JANJI JIWA

HASTUTI, TRI (2022) PENGARUH GAYA HIDUP, MOTIVASI HEDONIS DAN BUDAYA MINUM KOPI TERHADAP REPURCHASE INTENTION PADA PELANGGAN KOPI JANJI JIWA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of lifestyle, hedonic motivation, and coffee drinking culture on repurchase intention of coffee customers. Respondents in this study were customers of Kopi Promise Jiwa who had at least bought Kopi Promise Jiwa with a total of 150 respondents using purposive sampling. The analysis used is descriptive statistical analysis, using structural equation modeling (SEM) analysis tools. The results of this study indicate that lifestyle has a positive and significant effect on repuschase intention, hedonic motivation has a positive and significant effect on respurchase intention and coffee drinking culture has a positive and significant impact on repuschase intention. Keywords: Lifestyle, Hedonic Motivation, and coffee drinking culture, repurchase intention. Penelitian ini untuk mengetahui pengaruh gaya hidup, motivasi hedonis, dan budaya minum kopi terhadap repurchase intention pada pelanggan kopi janji jiwa. Responden penelitian ini adalah pelanggan kopi janji jiwa yang minimal pernah membeli kopi janji jiwa dengan jumlah 150 responden dengan menggunakan purposive sampling. Analisis yang digunakan adalah analisis statistik deskriptif, dengan menggunakan alat analisis structural equation modeling ( SEM). Hasil penelitian ini menunjukkan bahwa gaya hidup berpengaruh positif dan signifikan terhadap repuschase intention, motivasi hedonis berpengaruh positif dan signifikan terhadap respurchase intention dan budaya minum kopi berpengaruh positif dan signifikan terhadap repuschase intention. Kata Kunci: Gaya hidup, Motivasi Hedonis, dan budaya minum kopi, repurchase intention.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 089
NIM/NIDN Creators: 43116120171
Uncontrolled Keywords: Gaya hidup, Motivasi Hedonis, dan budaya minum kopi, repurchase intention.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.436 File System Management Programs/Program Manajemen Sistem File
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 11 Aug 2022 08:33
Last Modified: 11 Aug 2022 08:33
URI: http://repository.mercubuana.ac.id/id/eprint/67395

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