PENGARUH PERSEPSI KEAMANAN, KESADARAN HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN MENGGUNAKAN FINTECH PEER TO PEER LENDING

AISYAH, EVI (2022) PENGARUH PERSEPSI KEAMANAN, KESADARAN HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN MENGGUNAKAN FINTECH PEER TO PEER LENDING. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research was conducted to determine the influence of perception of security, price awareness, and quality of service on decisions using Fintech Peer To Peer Lending. Independent variables obtained from the results of the preliminary survey are perceptions of safety, price awareness, and quality of service. While the dependent variable obtained is a purchase decision. The population used is people in the provinces of DKI Jakarta and Banten who have used Fintech Peer To Peer Lending such as Kredivo application, Akulaku and so on. The samples used in this study were as many as 170 respondents, which were taken using purposive sampling techniques. Using a descriptive quantitative approach, statistical analysis of data is carried out with sem-pls approach. The results of this study showed that the perception of security has a significant positive effect on purchasing decisions, price awareness has a significant positive effect on purchasing decisions and the quality of service has a significant positive effect on purchasing decisions. Keywords: Security Perception, Price Awareness, Purchasing Decisions, Financial Technology Penelitian ini dilakukan untuk mengetahui pengaruh persepsi keamanan, kesadaran harga, dan kualitas layanan terhadap keputusan menggunakan Fintech Peer To Peer Lending. Variabel independen yang didapatkan dari hasil survei pendahuluan adalah persepsi keamanan, kesadaran harga, dan kualitas layanan. Sedangkan variabel dependen yang didapatkan adalah keputusan pembelian. Populasi yang digunakan adalah masyarakat di provinsi DKI Jakarta dan Banten yang pernah menggunakan Fintech Peer To Peer Lending seperti aplikasi Kredivo, Akulaku dan lain sebagainya. Sampel yang digunakan dalam penelitian ini adalah sebanyak 170 responden, yang diambil dengan menggunakan tehnik purposive sampling. Dengan menggunakan pendekatan deskriptif kuantitatif, analisis statistik terhadap data dilakukan dengan pendekatan SEM-PLS. Hasil penelitian ini menunjukkan bahwa persepsi keamanan berpengaruh positif signifikan terhadap keputusan pembelian, kesadaran harga berpengaruh positif signifikan terhadap keputusan pembelian dan kualitas layanan berpengaruh positif signifikan terhadap keputusan pembelian. Kata kunci: Persepsi Keamanan, Kesadaran Harga, Keputusan Pembelian, Financial Technology

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 030
NIM/NIDN Creators: 43116120320
Uncontrolled Keywords: Persepsi Keamanan, Kesadaran Harga, Keputusan Pembelian, Financial Technology
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.1 Administration and Library Management/Administrasi dan Manajemen Perpustakaan
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 30 Jun 2022 08:24
Last Modified: 30 Jun 2022 08:24
URI: http://repository.mercubuana.ac.id/id/eprint/64241

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