ARIYANTI, KRISTI (2022) PENGARUH LOKASI, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (STUDI PADA RESTORAN DI PADANG GOLF PANGKALAN JATI, DEPOK). S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study was written with the aim of examining the impact of location, product quality and service quality on consumer loyalty mediated by buying interest. The population analyzed is all people was visited at Golf Restaurant Pangkalan Jati Depok. Calculation of the sample using the formula Hair et al (2010) which explains that the sample is calculated based on the number of indicators multiplied by 5, so that 180 respondents are obtained. Structural Equation Model was chosen as the method of analysis using PLS software. The results show that product quality and service quality have a positive impact on buying interest and consumer loyalty. Location is not able to have an impact on Buying Interest and Consumer Loyalty. Purchase intention is not able to mediate Location to Consumer Loyalty. Meanwhile, Purchase Interest is able to mediate the effect of Product Quality and Service Quality on Customer Loyalty with the Partial Mediation category Keywords : Consumer Loyalty, Purchase Intention, Location, Product Quality, Service Quality. Penelitian ini ditulis dengan tujuan untuk menguji pengaruh lokasi, kualitas produk dan kualitas layanan terhadap loyalitas konsumen yang dimediasi oleh minat beli. Populasi yang dianalisis adalah semua orang yang telah berkunjung di Restoran Golf Pangkalan Jati Depok dan. Perhitungan sampel dihitung berdasarkan jumlah indikator dikalikan 5, sehingga diperoleh 180 responden. Model Persamaan Struktural dipilih sebagai metode analisis menggunakan software PLS. Hasil penelitian menunjukkan bahwa kualitas produk dan kualitas layanan berpengaruh positif terhadap minat beli dan loyalitas konsumen. Lokasi tidak dapat berdampak pada Minat Beli dan Loyalitas Konsumen. Niat membeli tidak dapat memediasi Lokasi dengan Loyalitas Konsumen. Sedangkan Minat Beli mampu memediasi Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Loyalitas Pelanggan dengan kategori Mediasi Parsial Kata Kunci : Loyalitas Konsumen, Lokasi, Kualitas Produk, Kualitas Layanan, Minat Beli.
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