Nurani, Wulan (2022) PENGARUH RELIGIOSITAS DAN PENGETAHUAN HALAL TERHADAP PERILAKU PEMBELIAN MAKANAN KOREA YANG DIMEDIASI OLEH SIKAP KONSUMEN TERHADAP PRODUK HALAL DI INDONESIA. S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
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Abstract
Penelitian ini bertujuan untuk menguji pengaruh Religiositas dan Pengetahuan Halal terhadap Perilaku Pembelian Makanan Korea yang Dimediasi oleh Sikap Konsumen terhadap Produk Halal di Indonesia. Populasi yang digunakan dalam penelitian ini yaitu masyarakat di Indonesia yang telah menerapkan gaya hidup sebagai generasi muslim yang mengkonsumsi makanan korea dengan jumlah sampel 165 responden. Metode analisis data dilakukan dengan menggunakan SEM- PLS. Hasil penelitian menunjukkan bahwa religiositas berpengaruh positif dan signifikan terhadap perilaku pembelian, pengetahuan halal berpengaruh positif dan signifikan terhadap perilaku pembelian, sikap konsumen berpengaruh posistif dan signifikan terhadap perilaku pembelian, religiositas berpengaruh positif dan signifikan terhadap sikap kosumen, pengetahuan halal berpengaruh positif dan signifikan terhadap sikap konsumen, sikap konsumen dapat memediasi pengaruh religiositas terhadap perilaku pembelian, dan sikap konsumen dapat memediasi pengaruh pengetahuan halal terhadap perilaku pembelian. Kata Kunci: Religiositas, Pengetahuan Halal, Sikap Konsumen, Perilaku Pembelian This study aims to examine the effect of Islamic Religiosity and Halal Knowledge on Purchase Behavior of Halal Korean Food mediated by Attitude towards Halal Products in Indonesia. The population used in this study is people in Indonesia who have implemented the lifestyle of the Muslim generation who consume Korean food with a sample size of 165 respondents. Data analysis was performed using SEM- PLS. The results showed that Islamic religiosity had a positive and significant effect on purchase behavior, halal knowledge had a positive and significant effect on purchase behavior, consumer attitudes had a positive and significant effect on purchase behavior, Islamic religiosity had a positive and significant effect on consumer attitudes, and halal knowledge had a positive and significant effect. on consumer attitudes, consumer attitudes can mediate the influence of Islamic religiosity on purchase behavior, and consumer attitudes can mediate the effect of halal knowledge on purchase behavior. Keyword: Islamic Religiosity, Halal Knowledge, Attitude, Purchase Behavior
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43117120226 |
| Uncontrolled Keywords: | Islamic Religiosity, Halal Knowledge, Attitude, Purchase Behavior Religiositas, Pengetahuan Halal, Sikap Konsumen, Perilaku Pembelian |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | MYTHA ALVIANA SARI |
| Date Deposited: | 23 Apr 2022 03:23 |
| Last Modified: | 23 Apr 2022 03:23 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/60435 |
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