SULASTRI, RIA (2016) POLA KOMUKASI INTERNAL ORGANISASI DALAM MEMBANGUN EFEKTIVITAS KOMUNIKASI PERUSAHAAN(Studi Kasus Penggunaan Aplikasi Whatsapp pada Karyawan PT. Euro Management Indonesia). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Penelitian ini bertujuan untuk memetakan pola komunikasi internal organisasi dalam membangun efektifitas komunikasi perusahaan dengan menggunakan aplikasi Whatshapp Messanger pada karyawan PT. Euro Management Indonesia dan mengetahui manfaat media baru Whatsapp Messanger oleh PT. Euro Management Indonesia. Penelitian ini melibatkan empat narasumber yang dipilih berdasarkan orang-orang tertentu, karena dianggap mengetahui mengenai penggunaan whatsapp di PT. Euro Management Indonesia. Proses penelitian yang dilakukan menggunakan pendekatan kualitatif dan metode penelitian studi kasus dengan paradigma konstruktivis. Teori Komunikasi Organisasi, Teori pola komunikasi media baru dan Teori Computer Mediated Communication (CMC) menjadi dasar acuan penelitian. Hasil penelitian mengungkapan pola komunikasi internal Organisasi PT Euro Management Indonesia dengan menggunakan whatsapp ialah pola percakapan dan penggunaan aplikasi whatsapp sebagai alat komunikasi internal PT Euro Management Indonesia dapat membangun efektivitas komunikasi perusahaan. Kata kunci: Pola Komunikasi, Komunikasi Internal, Computer Mediated Communication, Whatsapp. The research aims to map the pattern of internal communication organization in establishing the effectiveness of corporate communications by using WhatsApp on employees of PT Euro Management Indonesia and find out the benefits of new media whatsapp. This research involving four individuals whom are chosen for their familiarity with the using whatsapp PT Euro Management Indonesia. The research conducted by using analyses qualitative and case study research method with constructivist paradigm. Organizational Communication Theory, Pattern of Communication Theory in New Media, Computer Mediated Communication (CMC) are the basis of research. The result reveals that the pattern of internal communication organization PT. Euro Management Indonesia by using whatsapp is conversation and using whatsapp as an internal communication tool establish the effectiveness of corporate communications. Keyword: Pattern of Communication, internal Communication, Computer Mediated Communication, Whatsapp
| Item Type: | Thesis (S2) |
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| Call Number CD: | CDT-552-16-056 |
| NIM/NIDN Creators: | 55211120099 |
| Uncontrolled Keywords: | Pola Komunikasi, Komunikasi Internal, Computer Mediated Communication, Whatsapp.Pattern of Communication, internal Communication, Computer Mediated Communication, Whatsapp, CORCOM, korporate komunikasi dan komunikasi pemasaran |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | MELATI CAHYA FITRIANI |
| Date Deposited: | 06 Apr 2022 03:08 |
| Last Modified: | 27 Jun 2022 03:54 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/59475 |
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