AZIZI, FADEL HAMKA (2021) PERANCANGAN VIDEO PROMOSI SERIES “SENSASI MANUAL” PARAKARTA COFFEELAB. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The growth of the creation of coffeeshops at this time is very rapid so that many coffeeshops are looking for quality types of beans in order to create signature coffee from the coffeeshop itself. Parakarta is present as a coffee industry that serves quality coffee beans which they supply to several coffeeshops in Jakarta, especially their superior products, namely Atu Lintang and Toraja Pulu-Pulu beans. Besides that, a good quality product needs to be promoted with interesting things so that it can increase the ratio of buyers for a brand, especially in this era everything can be easily searched for information so that people can easily get something with just a gadget in their hands. Therefore, the use of promotional videos packaged with interesting stories is expected to be able to increase the ratio of buyers, especially if the promotional media is packaged by audio visuals where the wider community can be educated through the images and sounds they capture and can understand what they see in a video. Key Word: (Promotion Video, Coffee, Product) Pertumbuhan terciptanya coffeeshop pada saat ini sangat pesat sekali sehingga banyak coffeeshop yang mencari jenis beans berkualitas agar dapat menciptakan kopi bersignature dari coffeeshop itu sendiri. Parakarta hadir sebagai industri kopi yang menyajikan beans kopi berkualitas yang mereka suplly ke beberapa coffeeshop di Jakarta terutama produk unggulan mereka yaitu beans Atu Lintang dan Toraja Pulu-Pulu. Disamping itu sebuah produk yang baik kualitasnya perlu dipromosikan dengan hal yang menarik sehingga dapat meningkatkan ratio pembeli untuk sebuah brand, terutama pada era ini semua hal dapat dengan mudahnya dicari informasinya sehingga masyarakat dengan mudahnya mendapatkan sesuatu hanya dengan gadget pada genggaman mereka sendiri. Maka dari itu penggunaak video promosi yang dikemas dengan cerita yang menarik diharapkan mampu meningkatkan ratio pembeli terlebih jika media promosi tersebut dikemas oleh audio visual yang dimana masyarakat luas dapat teredukasi melalui gambar dan suara yang mereka tangkap dan dapat memahami apa yang mereka lihat dalam sebuah video. Kata Kunci: (Video Promosi,Kopi,Produk)
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