PENERAPAN TEKNIK LOBBY DAN NEGOSIASI DALAM PROGRAM KAMPANYE PERILAKU GEMAR MEMBACA DI SDN JOGLO 06 PAGI JAKARTA BARAT

AGUSTINE, RIMA (2020) PENERAPAN TEKNIK LOBBY DAN NEGOSIASI DALAM PROGRAM KAMPANYE PERILAKU GEMAR MEMBACA DI SDN JOGLO 06 PAGI JAKARTA BARAT. S1 thesis, Universitas Mercu Buana.

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Abstract

This writing is titled Application of Lobbying and Negotiation Techniques in Reading Behavior Campaign Programs at SDN Joglo 06 Pagi West Jakarta. The purpose of the writer to do the lobbying and negotiation process is to support the process of reading behavior activities, supporting the importance of optimizing library functions, and forming library committees or administrators at school. The benefit of the lobbying and negotiation process is getting support from interested parties, getting support to form a library management committee. The concepts and theories supporting these activities are Communication, Public Relations, Attitude Theory, Social Campaigns, Human Relations, as well as Lobbying and negotiations.. Keyword: Reading, Campaign PR, SDN Joglo 06 Pagi West Jakarta. Penulisan ini berjudul Penerapan Teknik Lobby dan Negosiasi Dalam Program Kampanye Perilaku Gemar Membaca Di SDN Joglo 06 Pagi Jakarta Barat. Tujuan dari penulis melakukan proses lobby dan negosiasi yaitu untuk, mendukung proses adanya program kegiatan perilaku gemar membaca, mendukung pentingnya optimalisasi fungsi perpustakaan, dan pembentukan komite atau pengurus perpustakaan di sekolah. manfaat dari adanya proses lobby dan negosiasi memperoleh dukungan dari pihak-pihak yang berkepentingan, memperoleh dukungan untuk membentuk komite pengurus perpustakaan. Konsep dan Teori pendukung kegiatan ini yaitu Komunikasi, Public Relations, Teori Sikap, Kampanye Sosial, Human Relations, serta Lobby dan negosiasi. Hasil penulisan menunjukan bahwa Program Kampanye Perilaku Gemar Membaca di SDN Joglo 06 Pagi Jakarta Barat ini dilaksanakan melalui kegiatan sosialisasi, 15 menit membaca dan pelatihan pengelolaan perpustakaan dengan jumlah mitra kerjasama yang di dapatkan sebanyak 6 Mitra Kerjasama yaitu, SDN Joglo 06 Pagi Jakarta Barat, Dinas Arsip dan Perpustakaan Jakarta Barat, Abang None Buku Jakarta Barat, Bantex, Mayora, dan Gramedia Digital Nusantara Kata kunci: Gemar Membaca, Kampanye PR, SDN Joglo 06 Pagi Jakarta Barat

Item Type: Thesis (S1)
Call Number CD: FK/PR. 20 002
Call Number: SK/42/21/031
NIM/NIDN Creators: 44216010098
Uncontrolled Keywords: Gemar Membaca, Kampanye PR, SDN Joglo 06 Pagi Jakarta Barat
Subjects: 500 Natural Science and Mathematics/Ilmu-ilmu Alam dan Matematika > 570 Biology/Biologi, Ilmu Hayat
500 Natural Science and Mathematics/Ilmu-ilmu Alam dan Matematika > 570 Biology/Biologi, Ilmu Hayat > 570.1-570.9 Standard Subdivisions of Biology/Subdivisi Standar Dari Biologi, Ilmu Hayat
500 Natural Science and Mathematics/Ilmu-ilmu Alam dan Matematika > 570 Biology/Biologi, Ilmu Hayat > 570.1-570.9 Standard Subdivisions of Biology/Subdivisi Standar Dari Biologi, Ilmu Hayat > 570.2 Auxiliary Techniques and Procedures of Biology, Apparatus, Equipment, Procedures, Microscopy/Teknik dan Prosedur Biologi, Alat, Perlengkapan Biologi, Mikroskopi
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 18 Mar 2022 13:30
Last Modified: 03 Mar 2023 08:06
URI: http://repository.mercubuana.ac.id/id/eprint/58380

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