PENGARUH SIKAP, NORMA SUBYEKTIF, KONTROL PERILAKU DAN E-WOM TERHADAP MINAT BERKUNJUNG GENERASI Z KE DESTINASI WISATA HALAL LOMBOK-NTB

TRIKURNIASIH, RISKA (2020) PENGARUH SIKAP, NORMA SUBYEKTIF, KONTROL PERILAKU DAN E-WOM TERHADAP MINAT BERKUNJUNG GENERASI Z KE DESTINASI WISATA HALAL LOMBOK-NTB. S1 thesis, Universitas Mercu Buana.

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Abstract

Indonesia is a country that has the largest Muslim population in the world which has great potential in the latest tourism trends, namely halal tourism. The purpose of this study was to determine and analyze the influence of attitudes, subjective norms,perceived behavioral control, and EWOM on the interest of generation Z tourists visiting Indonesian Muslims to Lombok-NTB. Sampling for this study used a sample of 175 respondents where the sampling technique used purposive sampling. Through the SEMPLS statistical analysis the research results showed that attitudes, subjective norms, behavioral control and EWOM had a positive influence on the interest of visiting generation Z Muslim Indonesians to the halal tourist destination Lombok-NTB. For the variable that has the greatest influence on visiting interest, it is the subjective norm where the t-value is greater than the other variables, which is 5,550, reinforced with f2, which is 0.232, showing the moderate effect size. At the end of this study also presented several suggestions that can be considered by the Lombok-NTB tourism office. Keywords: Attitude, Subjective Norms, Behavioral Control, EWOM, Interest in Visiting, Indonesian Halal Tourism, Lombok NTB Halal Tourism, Generation Z, Indonesian Tourists. Indonesia merupakan negara yang memiliki penduduk Muslim terbesar di didunia dimana berpotensi besar dalam trend pariwisata terbaru saat ini yaitu pariwisata halal. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh sikap, norma subjektif, kontrol perilaku, dan EWOM terhadap minat kunjungan wisatawan generasi Z muslim Indonesia ke Lombok-NTB. Pengambilan sampling untuk penelitian ini menggunakan sampel sebanyak 175 responden dimana teknik pengambilan sampel menggunakan purposive sampling. Melalui analisis statistik SEM-PLS di dapat hasil penelitian yang menunjukan bahwa sikap, norma subjektif, kontrol perilaku dan EWOM memiliki pengaruh positif terhadap minat berkunjung generasi Z muslim Indonesia ke destinasi wisata halal Lombok-NTB. Untuk variabel yang berpengaruh paling besar terhadap minat berkunjung yaitu norma subyektif dimana t-value paling besar dibandingkan variabel lainnya yaitu sebesar 5.550 diperkuat dengan f2 sebesar 0.232 menunjukan Effect Size yang sedang. Diakhir penelitian ini juga disampaikan beberapa saran yang dapat dipertimbangkan oleh dinas pariwisata Lombok-NTB Kata kunci : Sikap, Norma Subyektif, Kontrol Perilaku, EWOM, Minat Kunjungan, Wisata Halal Indonesia, Wisata Halal Lombok-NTB, Generasi Z, Wisatawan Indonesia

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 20 178
NIM/NIDN Creators:	43116010327
Uncontrolled Keywords:	Sikap, Norma Subyektif, Kontrol Perilaku, EWOM, Minat Kunjungan, Wisata Halal Indonesia, Wisata Halal Lombok-NTB, Generasi Z, Wisatawan Indonesia
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral 100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral > 171 Ethical Systems/Sistem Etika 100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral > 171 Ethical Systems/Sistem Etika > 171.2 Intuition, Moral Sense, Reason/Intuisi, Sikap Moral, Alasan
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Dede Muksin Lubis
Date Deposited:	14 Mar 2022 02:09
Last Modified:	11 Apr 2022 03:49
URI:	http://repository.mercubuana.ac.id/id/eprint/57868

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