ROBBI, UMMU AIMAN ADIIBAH NUR (2020) PENGARUH ELECTRONIC WORD OF MOUTH, DAYA TARIK WISATA DAN PERCEIVED VALUE TERHADAP MINAT BERKUNJUNG KE JEMBER FASHION CARNAVAL. S1 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
This study aims to determine the effect of electronic word of mouth, tourist attraction, and perceived value on interest in visiting Jember Fashion Carnaval. The object of this research is employees or workers in Jakarta who know about Jember Fashion Carnaval. The study sample consisted of 157 respondents. The sampling technique in this study was a questionnaire and the data sources used were primary data. The analysis of the data used is quantitative descriptive analysis. Data analysis was performed using Partial Least Square (PLS) analysis with the SmartPLS 3.0 program. The results of the study showed that electronic word of mouth and perceived value had a positive and significant effect on visiting interest, while the tourist attraction had no effect on visiting interest. Therefore, the accepted assumption is that there are two independent variables that support the hypothesis and one independent variable that does not support the hypothesis. Keywords: electronic word of mouth, tourist attraction, perceived value, interest in visiting. Tujuan penelitian ini untuk mengetahui pengaruh electronic word of mouth, daya tarik wisata, dan perceived value terhadap minat berkunjung ke Jember Fashion Carnaval. Objek pada penelitian ini adalah karyawan atau pekerja di Jakarta yang mengetahui tentang Jember Fashion Carnaval. Sampel penelitian terdiri dari 157 responden. Teknik pengambilan sampel dalam penelitian ini adalah kuisioner dan sumber data yang digunakan adalah data primer. Analisis data yang digunakan adalah analisis deskriptif kuantitatif. Analisis data dilakukan dengan menggunakan analisis Partial Least Square (PLS) dengan program SmartPLS 3.0. Hasil penelitian menunjukkan bahwa electronic word of mouth, dan perceived value berpengaruh posistif dan signifikan terhadap minat berkunjung, sedangkan daya tarik wisata tidak berpengaruh terhadap minat berkunjung. Oleh karena itu, asumsi yang diterima adalah ada dua variabel independen yang mendukung hipotesis dan satu variabel independen yang tidak mendukung hipotesis. Kata kunci: electronic word of mouth, daya tarik wisata, perceived value, minat berkunjung.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43116110501 |
| Uncontrolled Keywords: | electronic word of mouth, tourist attraction, perceived value, interest in visiting.electronic word of mouth, daya tarik wisata, perceived value, minat berkunjung. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | UMMI RAHMATUSSYIFA |
| Date Deposited: | 09 Mar 2022 03:24 |
| Last Modified: | 09 Mar 2022 03:24 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/57543 |
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