PENGARUH HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BEDAK MUKA PADAT PIXY KOSMETIK ( Studi Kasus Pada Konsumen Di Toko Angel Kosmetik Pasar Cileungsi )

DIBIYANTI, HANITA (2018) PENGARUH HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BEDAK MUKA PADAT PIXY KOSMETIK ( Studi Kasus Pada Konsumen Di Toko Angel Kosmetik Pasar Cileungsi ). S1 thesis, Universitas Mercu Buana Bekasi.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh harga, promosi dan kualitas produk terhadap keputusan pembelian konsumen. Objeknya adalah Bedak Muka Padat Pixy Kosmetik Di Toko Angel Kosmetik yang beralamat di Pasar Baru Cileungsi, Blok C1 nomer 1-2. Jl. Raya Narogong, Cileungsi Kidul, Kec. Cileungsi, Bogor, Jawa Barat 16820. Subyek dalam penelitian ini adalah konsumen Toko Angel Kosmetik. Populasi dalam penelitian ini jumlah nya tidak di ketahui. Jumlah Sampel yang di pergunakan sebanyak 100 responden di hitung berdasarkan rumus Frendy. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian berupa kuesioner. Metode analisis data yang digunakan adalah analisis deskriptif dan uji instrumen dalam bentuk uji validitas dan uji relialibilitas. Dengan menggunakan software IBM SPSS versi 21. Berdasarkan analisis yang telah di lakukan diperoleh hasil bahwa harga berpengaruh positif dan signifikan terhadap keputusan pembelian, promosi berpengaruh positif dan signifikan terhadap keputusan pembelian, kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian Bedak Muka Padat Pixy Kosmetik Di Toko Angel Kosmetik. Kata Kunci: Harga, Promosi, Kualitas Produk, Keputusan Pembelian. ABSTRAK This study aims to analyze the effect of price, promotion and product quality on consumer purchasing decisions. The object is Pixy Cosmetics Compact Face Powder at Angel Cosmetics Shop which is located at Pasar Baru Cileungsi, Block C1 number 1-2. Jl. Raya Narogong, Cileungsi Kidul, Kec. Cileungsi, Bogor, West Java 16820. The subjects in this study were consumers of Angel Cosmetics Shop. The population in this study is unknown. The number of samples used was 100 respondents calculated based on the Frendy formula. Methods of data collection using survey methods, with a research instrument in the form of a questionnaire. The data analysis method used was descriptive analysis and instrument testing in the form of validity and reliability tests. By using IBM SPSS version 21 software. Based on the analysis that has been done, the results show that price has a positive and significant effect on purchasing decisions, promotion has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions for Pixy Cosmetics Face Powder Angel Cosmetics Shop. Key Words: Price, Promotion, Product Quality, Consumer Purchase Decision.

Item Type: Thesis (S1)
Call Number CD: FE/MJ 21 027
NIM/NIDN Creators: 43116320002
Uncontrolled Keywords: Kata Kunci: Harga, Promosi, Kualitas Produk, Keputusan Pembelian.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.3 Programs/Program
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: siti maisyaroh
Date Deposited: 31 Jan 2022 06:55
Last Modified: 31 Jan 2022 06:55
URI: http://repository.mercubuana.ac.id/id/eprint/55050

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