NADILASARI, MOLIDYA (2020) PENGARUH GOOD UNIVERSITY GOVERNANCE (GUG), INTELLECTUAL CAPITAL TERHADAP KUALITAS UNIVERSITAS (Studi Empiris Pada Fakultas Ekonomi dan Bisnis di Sepuluh Universitas Terakreditasi A, B dan C). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to determine the implementation of Good University Governance (GUG) and Intellectual Capital on University Quality with analytical units at the Faculty of Economics and Business at ten Accredited Universities A, B and C. The data used are primary data using questionnaires. The population in this study were all structural officials within the Faculty of Economics and Business.by using convenience sampling where sampling is based on the availability of elements and ease of obtaining research samples, of all the questionnaires distributed, only 53 can be processed. This research uses a descriptive qualitative approach. Data analysis method used is Partial Least Square 3.0. The results of the outer test research model meet the validity and reliability criteria, while the inner test model shows that the application of Good University Governance (GUG) to University Quality has been well implemented and Intellectual Capital has been applied at the Faculty of Economics and Business at ten Accredited Universities A, B and C is related to University Quality. University quality as an attraction factor in Good University Governance (GUG) and Intellectual Capital. Keywords: Good University Governance, Intellectual Capital , Quality University Penelitian ini bertujuan untuk mengetahui implementasi Good University Governance (GUG) dan Intellectual Capital terhadap Kualitas Universitas dengan unit analisis di Fakultas Ekonomi dan Bisnis pada sepuluh Universitas Terakreditasi A,B dan C. Data yang digunakan adalah data primer menggunakan kuesioner. Populasi dalam penelitian ini adalah semua pejabat struktural di lingkungan Fakultas Ekonomi dan Bisnis. Dengan menggunakan Convenience Sampling di mana hanya pejabat struktural yang menjadi sampel penelitian, dari semua kuesioner yang dibagikan, hanya 53 yang dapat diproses. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Metode analisis data yang digunakan adalah Partial Least Square 3.0. Hasil model penelitian uji luar memenuhi kriteria validitas dan reliabilitas, sedangkan dari model uji batin menunjukkan bahwa penerapan Good University Governance (GUG) terhadap Kualitas Universitas telah diterapkan dengan baik dan Intellectual Capital sudah diterapkan di Fakultas Ekonomi dan Bisnis pada sepuluh Universitas Terakreditasi A,B dan C terkait dengan Kualitas Universitas. Kualitas Universitas sebagai faktor daya tarik pada Good University Governance (GUG) dan Intellectual Capital. Kata kunci: Good University Governance (GUG), Intellectual Capital, Kualitas Universitas.
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