GUNAWAN, ANDRI (2016) PENGARUH PAPARAN AKTIVITAS PEMASARAN BERORIENTASI LINGKUNGAN DAN TEKNOLOGI TERHADAP NIAT PEMBELIAN LAMPU LED PHILIPS (STUDI KASUS PADA IBU-IBU DI WILAYAH KECAMATAN PENJARINGAN JAKARTA UTARA). S1 thesis, Universitas Mercu Buana.
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| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 16 535 |
| NIM/NIDN Creators: | 43112010047 |
| Uncontrolled Keywords: | Kualitas produk, persepsi harga, iklan lingkungan, teknologi lingkungan dan niat pembelian |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 16 Dec 2016 14:59 |
| Last Modified: | 06 Mar 2022 17:32 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/5473 |
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