PENGARUH KEMUDAHAN PENGGUNAAN, HARGA, DAN CITRA MEREK TERHADAP MINAT BELI ULANG TIKET PESAWAT (Studi Kasus Pada PT. Trinusa Travelindo)

PREMANA, I KADEK AGUNG MAS (2020) PENGARUH KEMUDAHAN PENGGUNAAN, HARGA, DAN CITRA MEREK TERHADAP MINAT BELI ULANG TIKET PESAWAT (Studi Kasus Pada PT. Trinusa Travelindo). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini untuk mengetahui pengaruh kemudahan penggunaan, harga dan citra merek terhadap minat beli tiket di Traveloka. Responden penelitian ini adalah konsumen yang berminat membeli tiket di Traveloka. Penelitian ini dilakukan terhadap 136 responden dengan menggunakan pendekatan kuantitatif. Analisis yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian ini menunjukkan bahwa secara uji t kemudahan penggunaan, harga dan citra merek berpengaruh signifikan terhadap beli tiket di Traveloka pada mahasiswa Mercu Buana. Kata kunci : Kemudahan Penggunaan, Harga, Citra Merek, Minat Beli. The research aims to identity the influence of ease of use, price and brand image to interest in buying tickets at Traveloka . The respondends of this research are the consumers who are interested in buying tickets at Traveloka. This research was conducted with 136 respondents by using quantitative approach. SEM-PLS have employed in data analysis. The results of this study indicate that ease of use, price and brand image the haven been significantly interest in buying tickets at Traveloka. Keyword: Ease Of Use, Price, Brand Image, Interest In Buying.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 027
NIM/NIDN Creators: 43115010038
Additional Information: Kemudahan Penggunaan, Harga, Citra Merek, Minat Beli.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.96 Influence of Restrictive Environments/Pengaruh Lingkungan Perbatasan > 155.965 Aircraft/Pesawat Terbang
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 04 Jan 2022 03:17
Last Modified: 24 Feb 2022 07:32
URI: http://repository.mercubuana.ac.id/id/eprint/53461

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