SAPUTRA, DANNY (2019) PENGARUH HARGA, LOKASI DAN BRAND EQUITY TERHADAP MINAT BELI AYAM GEPREK BENSU. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
1. HALAMAN JUDUL.pdf Download (204kB) | Preview |
|
|
Text (ABSTRAK)
4. ABSTRAK.pdf Download (376kB) | Preview |
|
|
Text (LEMBAR PERNYATAAN)
2. SURAT PERNYATAAN.pdf Download (214kB) | Preview |
|
|
Text (LEMBAR PENGESAHAN)
3. LEMBAR PENGESAHAN.pdf Download (220kB) | Preview |
|
|
Text (KATA PENGANTAR)
5. KATA PENGANTAR.pdf Download (246kB) | Preview |
|
|
Text (DAFTAR ISI)
6. DAFTAR ISI.pdf Download (203kB) | Preview |
|
|
Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf Download (197kB) | Preview |
|
|
Text (DAFTAR GAMBAR)
8. DAFTAR GAMBAR.pdf Download (197kB) | Preview |
|
|
Text (DAFTAR LAMPIRAN)
9. DAFTAR LAMPIRAN.pdf Download (196kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
10. BAB I.pdf Restricted to Registered users only Download (412kB) |
|
|
Text (BAB II)
11. BAB II.pdf Restricted to Registered users only Download (378kB) |
|
|
Text (BAB III)
12. BAB III.pdf Restricted to Registered users only Download (450kB) |
|
|
Text (BAB IV)
13. BAB IV.pdf Restricted to Registered users only Download (574kB) |
|
|
Text (BAB V)
14. BAB V.pdf Restricted to Registered users only Download (69kB) |
|
|
Text (DAFTAR PUSTAKA)
15. DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (306kB) |
|
|
Text (LAMPIRAN)
16. LAMPIRAN.pdf Restricted to Registered users only Download (900kB) |
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh harga, lokasi dan ekuitas merek terhadap minat beli Ayam Geprek Bensu. pengambilan sampel dapat dilakukan secara random yakni dengan teknik purposive sampling sebanyak 100 calon pelanggan. Data penelitian dikumpulkan melalui instrumen kuesioner yang kemudian dianalisis menggunakan regresi linear berganda dengan bantuan program SPSS versi 23. Hasil analisis menunjukkan bahwa : (1) Harga berpengaruh signifikan terhadap minat beli Ayam Geprek Bensu, (2) Lokasi berpengaruh signifikan terhadap minat beli Ayam Geprek Bensu, (3) Ekuitas merek berpengaruh signifikan terhadap minat beli Ayam Geprek Bensu, dan (4) Harga, lokasi dan ekuitas merek secara simultan berpengaruh signifikan terhadap minat beli Ayam Geprek Bensu. Kata kunci : Harga, Lokasi, Ekuitas Merek, Minat Beli This study aims to determine the effect of price, location and brand equity on buying interest in Geprek Bensu Chicken. sampling can be done randomly with a simple random sampling technique of 100 purposive customers. The research data was collected through questionnaire instruments which were then analyzed using multiple linear regression with the help of SPSS version 23 program. The results of the analysis show that: (1) Price has a significant effect on buying interest of Geprek Bensu Chicken, (2) Location has a significant effect on buying interest in Geprek Bensu Chicken, (3) Brand equity has a significant effect on buying interest in Geprek Bensu Chicken, and (4) Price, the location and brand equity simultaneously have a significant effect on buying interest in Geprek Bensu Chicken. Keywords: Price, Location, Brand Equity, Buying Interest
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 19 903 |
| NIM/NIDN Creators: | 43114010458 |
| Additional Information: | Price, Location, Brand Equity, Buying Interest |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.92 Influence of Social Environment/Pengaruh Lingkungan Sosial 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.49 Other Fiqih Aspects/Aspek Fiqih Lainnya > 297.491 Food and Drink Issues/Masalah Makanan dan Minuman |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 02 Jan 2022 23:06 |
| Last Modified: | 17 Apr 2023 03:57 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/53393 |
Actions (login required)
 |
View Item |
